Monday, June 28, 2010

Optimizing User Choice - The Continuing Adventures Of Opt-Out Man

"As Facebook controversies and the ongoing legislative and regulatory debates over privacy move the issue of personal data control onto the front pages of newspapers and Web sites, consumers are engaging with the issue in a new way. In the past I have done periodic passes of the opt-out processes in place at the major content and ad network providers, but it seems appropriate this time to approach the process from a typical consumer perspective. How would a concerned user try to get a toehold on the data collection problem and attempt to opt out of something -- anything -- from a cold start?"

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