"Yes it’s that time again, it’s time for a roundup of the latest and greatest Twitter apps whizzing their way around the internet. Some of them useful, some of them just downright weird but nevertheless quite fun and addictive"
MakeUseOf.com
Friday, February 27, 2009
10 really cool Google Chrome hacks
"Google's Chrome browser is fast becoming the geeks' choice, as users all over the world tinker with it and explore its deeper capabilities.
Not lacking essential functionality, Chrome is now proving that it can do everything: from starting in Incognito mode by default for better browsing safety to reverting to using a single process for all its tabs to conserve resources. It can even make the images on a web page swirl and dance around like crazy, if you fancy something different."
TechRadar UK
Not lacking essential functionality, Chrome is now proving that it can do everything: from starting in Incognito mode by default for better browsing safety to reverting to using a single process for all its tabs to conserve resources. It can even make the images on a web page swirl and dance around like crazy, if you fancy something different."
TechRadar UK
10 ways to make Chrome as good as Firefox
"The Google Chrome browser is designed to be lightweight in comparison to what it perceives are bloated offerings from Microsoft and Mozilla among others."
TechRadar UK
TechRadar UK
Twitter Useful For B2B Marketers
"As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitter users say they use the online social communication site for business-related purposes, according to Rodney Rumford, a social-media guru and CEO at Gravitational Media. This stat, based on a survey of 700 Twitter users, suggests the service's business value, alongside its emerging utility for consumer marketing. As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitter users say they use the online social communication site for business-related purposes, according to Rodney Rumford, a social-media guru and CEO at Gravitational Media. This stat, based on a survey of 700 Twitter users, suggests the service's business value, alongside its emerging utility for consumer marketing."
MediaPost Publications
MediaPost Publications
A Summary of Danny Sullivan’s SMX Keynote
"Danny showed the packed crowd the average share of searches based on a range of data he had gathered from Comscore, netcompete and others. The data that was primarily focused on the US market showed Google had moved from 60% to a 70% market share. Yahoo’ share had dropped a few points from the 20% range and Microsoft Live were around the 10% mark."
Marketing Pilgrim
Marketing Pilgrim
Online social-media firms, P&G to meet
"Procter & Gamble will host a digital meeting of the minds next month at its downtown headquarters as senior executives from the emerging world of online social media meet with marketing executives from the Cincinnati-based company."
Cincinnati Enquirer | Cincinnati.Com
Cincinnati Enquirer | Cincinnati.Com
Thursday, February 26, 2009
Online Ads: Even the Evangelists Turning Bearish
"It wasn’t too many months ago that saying online advertising would decline in 2009 was enough to get you laughed at in the blogosphere, mocked on Twitter, and have Eric Schmidt roll his eyes and explain, again, why Google ads were such a better value than traditional media."
TechCrunch:
TechCrunch:
A Completely Unscientific (Yet Accurate) Look at Social Sites
"Interested in joining a community based site but not sure which one is right for you? There are many different options out there that will cater to your specific interests and demographic. Interested in joining a community based site but not sure which one is right for you? There are many different options out there that will cater to your specific interests and demographic."
Brainz:
Brainz:
U.S. Mobile Ad Revenue to Grow Significantly through 2013
"The U.S. mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises. That's according to 'Going Mobile: The Mobile Local Media Opportunity,' a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013."
ClickZ:
ClickZ:
Twitter Useful For B2B Marketers 02/26/2009
"As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitter users say they use the online social communication site for business-related purposes, according to Rodney Rumford, a social-media guru and CEO at Gravitational Media. This stat, based on a survey of 700 Twitter users, suggests the service's business value, alongside its emerging utility for consumer marketing."
MediaPost Publications
MediaPost Publications
Wednesday, February 25, 2009
Twitter first to publish dramatic crash pictures - CNN.com
"(CNN) -- The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash.
Twitter first to publish dramatic crash pictures - CNN.com:
Twitter first to publish dramatic crash pictures - CNN.com:
Searching a Real Downer
"The latest numbers from comScore show how the mood of the nation has shifted, and how it's being reflected in what we search for. This is a topic I've talked about numerous times, so rather than spout it all again, I'll just provide a few links to past posts. But I think one of the tables from the comScore release paints a pretty sobering picture:The latest numbers from comScore show how the mood of the nation has shifted, and how it's being reflected in what we search for. This is a topic I've talked about numerous times, so rather than spout it all again, I'll just provide a few links to past posts. But I think one of the tables from the comScore release paints a pretty sobering picture:"
OutofMyGord
OutofMyGord
Google's New Search Engine Rankings Places Heavy Empahsis on Branding
"Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results."
SEO Book.com
SEO Book.com
Tuesday, February 24, 2009
USocial Admits To Gaming Digg With Software
"I previously wrote an article entitled “The Legality Of Social Media Gaming”. I analyzed a legal dispute between USocial and the social media giant Digg. USocial is an Australia based company in the business of selling Diggs for money. They are in the business of gaming Digg. I analyzed the Cease and Desist sent by Digg to USocial. I looked at whether Digg would win a lawsuit against USocial or could shut them down through economic warchest superiority."
THE CUBAN REVOLUTION
THE CUBAN REVOLUTION
Google Can't Find Everything
"Google has a mission to categorize the Web - searching deep into the unknown trenches and finding that one comment you made on a forum in 2004. Post on a blog, and they know it - via Web crawlers that work better than any other company. Upload images to Flickr, and maybe add a metatag or two, and Google can find them. But there are still quite a few things that Google can't find."
Business Center - PC World
Business Center - PC World
Ballmer still interested in Yahoo search
"Microsoft's CEO Steve Ballmer reiterated his interest in landing a search deal with Yahoo during a midyear strategic update with analysts Tuesday, according to a CNBC report.
But while Ballmer is apparently willing to re-engage in a dialogue with Yahoo regarding a potential search deal, the software giant has been 'rebuffed and ignored' by Yahoo's new CEO, Carol Bartz, on any overtures it has made to initiate discussions, said a CNBC reporter, citing anonymous sources."
Digital Media - CNET News
But while Ballmer is apparently willing to re-engage in a dialogue with Yahoo regarding a potential search deal, the software giant has been 'rebuffed and ignored' by Yahoo's new CEO, Carol Bartz, on any overtures it has made to initiate discussions, said a CNBC reporter, citing anonymous sources."
Digital Media - CNET News
Has The iPhone Made Mobile SEO Obsolete?
"Recently there’s been a lot of ‘mobile web is dead’ talk due to several ‘full HTML web’ announcements at Mobile World Congress (MWC), and response to a pragmatic Sitepoint article aimed at casual webmasters with limited budgets, so I thought it would be a good time to address this question that people have been asking at least as long as I’ve been doing mobile SEO."
Search Engine Land:
Search Engine Land:
Yahoo to Offer Tools To Match Users, Ads
"Yahoo Inc. is unveiling several tools Tuesday to help marketers better target their online ads, as the Internet company tries to win back business during the recession.
The services include targeting graphical ads to users who have searched for particular terms in Yahoo's search engine and customizing the offers in ads based on what Web sites a consumer has visited and what they have done on those sites."
WSJ.com:
The services include targeting graphical ads to users who have searched for particular terms in Yahoo's search engine and customizing the offers in ads based on what Web sites a consumer has visited and what they have done on those sites."
WSJ.com:
Facebook, MySpace Become Mainstream Marketing Vehicles
"NEW YORK (AdAge.com) -- Sometime in 2007, the recent grads that made up the core of Facebook came to a doleful realization: Yup, mom and all her friends are on Facebook. The following year it got worse: The once-exclusive club of the young was completely infiltrated by colleagues, bosses, neighbors and others who might not be amused when little Johnny gets tagged in a photo getting totally ripped with his pals."
Advertising Age - Digital
Advertising Age - Digital
Twitter Fires Up the Spotlight
"Last month Twitter launched its ‘suggested users’ feature and the impact on those who were put on Twitter’s red carpet has been significant. Some of these profiles saw tens of thousands of additional followers added to their own personal profiles which created some very happy folks and, you guessed it, some not so happy people. The LA Times Tech blog has all the details but here are the high points."
Marketing Pilgrim
Marketing Pilgrim
Privus Mobile AT&T Cellular Caller ID customer review
"Privus Mobile Helps Iowa Realtor Stay Competitive in Housing Market
Brian Wentz isn’t always available to take your call. In fact, it’s standard practice for Brian not to take calls while he is with a customer. But he will get back to you as soon as possible – and even sooner now that he has Privus Mobile’s Caller ID service on his BlackBerry Curve 8330."
Privus Mobile AT&T Cellular Caller ID customer review
Brian Wentz isn’t always available to take your call. In fact, it’s standard practice for Brian not to take calls while he is with a customer. But he will get back to you as soon as possible – and even sooner now that he has Privus Mobile’s Caller ID service on his BlackBerry Curve 8330."
Privus Mobile AT&T Cellular Caller ID customer review
B2B Buyers Dig Social Media
"A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers."
Marketing Pilgrim
Marketing Pilgrim
Internet Marketing with Content & SEO: Interviews with 5 Experts
"We’ve debated content vs links as it relates to SEO as well as the general merits of content in online marketing for serveral years on this blog. Most of the advice about content optimization comes from a search engine optimization perspective, or at least, from SEOs. We’ve debated content vs links as it relates to SEO as well as the general merits of content in online marketing for serveral years on this blog. Most of the advice about content optimization comes from a search engine optimization perspective, or at least, from SEOs."
Online Marketing Blog:
Online Marketing Blog:
Monday, February 23, 2009
SEO Vs. Web Site Architecture
"If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web pages."
SEO Vs. Web Site Architecture
good article.. best practice for me is to do both...
SEO Vs. Web Site Architecture
good article.. best practice for me is to do both...
Eleven Tips For Optimizing PDFs For Search Engines
"The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In the real world, not everyone has the time, budget, and expertise to do that. There may also be other “marketing” reasons. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials. Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it."
Eleven Tips For Optimizing PDFs For Search Engines:
Eleven Tips For Optimizing PDFs For Search Engines:
Friday, February 20, 2009
Is FEMA The Best Group To Model A Cybersecurity Agency After?
"There's been a lot of talk about the cybersecurity policy actions the Obama administration will undertake, with few clear ideas on exactly what such a policy should entail, or what powers the much-discussed cybersecurity 'czar' should have. One of the supposed leading candidates for the czarship says that what the country really needs is 'a FEMA for the internet' that can coordinate responses to electronic attacks and problems."
Techdirt
Techdirt
comScore Releases January 2009 U.S. Search Engine Rankings
"January 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent)."
Ad Operations Online
Google Sites led the U.S. core search market in December with 63.0 percent of the searches conducted, followed by Yahoo! Sites (21.0 percent), Microsoft Sites (8.5 percent), AOL LLC (3.9 percent) and Ask Network (3.7 percent)."
Ad Operations Online
Amid PR follies, Facebook attempts to humanize
"Facebook has a lot of communication problems. Most recently, changes made to its terms of service sent a ripple through the internet community, leaving users feeling like they had unwillingly ceded ownership of their data to the site. Facebook backtracked almost immediately, but the damage has been done. And as PR glitches continue to arise, the company runs the risk of being viewed as a faceless (ironic, huh?) and untrustworthy entity. So it comes as no surprise today that the company is launching a new portion of the site to attach faces to some of the people working behind the scenes."
VentureBeat
VentureBeat
Twitter gets half the press coverage of Facebook, but a fraction of its traffic
"Ever heard the phrase “why is everyone always talking about Twitter?” Well, here’s the reason, maybe. The micro-messaging service is getting half of social network Facebook’s press coverage, according to Google Trends stats for both companies in the U.S. — even though searches for Facebook dwarf searches for Twitter. Why are there more searches for Facebook than for Twitter in the U.S.? Because Facebook has more than 46 million monthly active users here while Twitter gets an undisclosed, but certainly lesser amount of twaffic, I mean traffic."
VentureBeat:
VentureBeat:
Is Yahoo Analytics Better than Google's?
"When it comes to Web analytics, Google has been shaking up the established fee-based players with its free offering — Google Analytics — and quickly grabbed the lead in market share, but researcher CMS Watch said big companies would be well-advised to check out a lesser known analytics player, Yahoo."
ecommerce-guide.com
ecommerce-guide.com
It's All About The Data
"Last week I was speaking on a panel called 'Ask The SEOs' at SMX West. It's a fun panel that I'm lucky enough to participate on at a lot of shows. The concept is very straightforward. Put a handful of SEO experts on stage and give them two fewer microphones than there are panelists and let the audience pepper them with questions."
- NOTE: "Data plus wisdom equals success in SEO."
MediaPost Publications -Search Insider
- NOTE: "Data plus wisdom equals success in SEO."
MediaPost Publications -Search Insider
Thursday, February 19, 2009
Privacy law call in Facebook row
"The row over Facebook's change in its terms of service governing users personal data highlights the need for a privacy law, claims a leading watchdog."
BBC NEWS | Technology
BBC NEWS | Technology
Local Web-Ad Market Cools Down
"Local ads have accounted for some of the fastest growth in Internet advertising in recent years, as small businesses from car-repair shops in Dallas to bakeries in Charlotte, N.C., have taken their marketing online."
WSJ.com:
WSJ.com:
Local Web-Ad Market Cools Down
"Local ads have accounted for some of the fastest growth in Internet advertising in recent years, as small businesses from car-repair shops in Dallas to bakeries in Charlotte, N.C., have taken their marketing online."
WSJ.com
WSJ.com
Yahoo Shows Search Ads With Images and Video - NYTimes.com
"Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday."
NYTimes.com:
NYTimes.com:
A Little Bird Tells Us a Twitter Search Update is Coming
"It’s been more than four months since Twitter co-founder Biz Stone revealed new features that would soon come to the micro-blogging service. Today we learn that Twitter is ready to start–or 'commencing to begin' as one of my in-laws likes to say–adding 'search' front and center on a users’ homepage."
Andy Beal - Marketing Pilgrim:
Andy Beal - Marketing Pilgrim:
Local Search Submisssions - GetListed.org
"GetListed.org was launched on January 20, 2009 as a resource for small business owners to learn more about the way their businesses are listed online. As our Mission Statement says, our goal is 'to help small businesses claim and enhance their listings at major search engines.' GetListed.org currently focuses on businesses based in the United States only, but an international version of the site is in development."
GetListed.org:
GetListed.org:
Wednesday, February 18, 2009
Facebook slammed, Google and Apple continue to get free pass?
"Far be it of me to downplay the impact of activists on the Facebook ToS issue but it raises interesting questions about why some companies get pilloried while others seemingly get a free pass.
There is no need for me to rehash the story as Techmeme is all over it, along with others in the echo chamber. I do have a warm regard for the work my friend Anne Petteroe put in that has seen her Facebook group explode to more than 75,000 members as of the time of writing and is STILL growing despite the fact consumer victory has been declared."
Irregular Enterprise | ZDNet.com:
There is no need for me to rehash the story as Techmeme is all over it, along with others in the echo chamber. I do have a warm regard for the work my friend Anne Petteroe put in that has seen her Facebook group explode to more than 75,000 members as of the time of writing and is STILL growing despite the fact consumer victory has been declared."
Irregular Enterprise | ZDNet.com:
Pepsi Preps Employees on New Ad Effort
"It was two days before Christmas in Purchase, N.Y., a small hamlet 24 miles north of New York City. Most of the employees of PepsiCo, which moved its headquarters out of the Big Apple back in 1970, were home with their families—cooking holiday meals, wrapping gifts and, in some cases, drinking rum-and-Pepsis. But not everyone was home that day. A hand-picked group of PepsiCo employees had come to work, then fanned out across the company’s snow-covered, 144-acre campus."
Brandweek
Brandweek
Tuesday, February 17, 2009
Yahoo Search Submit Broken Down | Oilman
"First off, before we get into the different flavors…what is Yahoo Search Submit? Simply put it is a pay for inclusion program that guarantees review for inclusion in the Yahoo natural search results (Search Submit Basic). Additionally you can pay for on a flat rate cpc basis to gain more control over how and when your site is indexed and how fresh your organic search listings are (Search Submit Pro). Of course, there are no guarantees."
Oilman:
Oilman:
Dell offers exclusive deals through Twitter, doubles follower count in less than 10 days
The Blog Council: "Dell’s utilization of Twitter already has people talking after earning $1 million dollars over the holidays. Initially using their Twitter account to point to general sales, the company is now using the micro-blogging platform to share exclusive deals."
Facebook Hits 175M Active Users
"Some of us measure our popularity in the number of Facebook friends we have. Facebook measures its popularity in the number of “active users” it has—and that number hit 175,000,000 on Friday the 13th, according to a Tweet from Dave Morin of Facebook.
This comes 39 days after the site reached 150 million active users early last month. While from some reports, Facebook was adding 600,000 new active users per day in early December, the longer term average was far below that (the dates here, except for the date on the final report, are taken from CNET stories):"
Marketing Pilgrim:
This comes 39 days after the site reached 150 million active users early last month. While from some reports, Facebook was adding 600,000 new active users per day in early December, the longer term average was far below that (the dates here, except for the date on the final report, are taken from CNET stories):"
Marketing Pilgrim:
Vint Cerf and the Future of the Internet
"Vint Cerf is widely recognized as one of the founding fathers of the internet. His work with ARPANET and creating the inner workings of the modern Internet infrastructure are beyond most of us. He certainly doesn’t look like the rest of those who ‘claim’ the Internet as their own. He’s simply older than us but he also talks about the Internet in terms of being 30 to 40 years old. I usually get impressed when someone says they have been designing web sites and optimizing etc, etc since 1994 which is a mere 15 years ago. In an age where youth is valued far too much at times we should look to experience to help us in the future."
Marketing Pilgrim
Marketing Pilgrim
Facebook Is for Old People - TIME
It was designed for college kids. But it took legions of people their parents' age to fulfill its ultimate destiny, finding an ex-girlfriend from college.. however some us us feed twitter with FB and back and forth...
read more | digg story
read more | digg story
Friday, February 13, 2009
Lingerie Brand Spices up Twitter for Valentine's and Beyond
"Brands as staid as Comcast and Home Depot use Twitter to interact with consumers, and now a decidedly risqué brand has stepped up its social media game in time for Valentine's Day. British lingerie maker Agent Provocateur, through agency StrawberryFrog, began using Twitter in December, employing the platform in tandem with a blog launched around the same time, in addition to timely Web video."
ClickZ:
ClickZ:
Canonical URL Tag
"Think your site is affected by a duplicate content penalty? The big three have good news for you: Google, Yahoo and MSN announced a new tag this week to specify the canonical URL for each page on your site.
Duplicate content has long been an issue for search engines and marketers alike. Search engines want to avoid cluttering results with copies of the same text while marketers and website owners often need (or create, whether or not they need them) several copies of the same text with different URLs on their sites for usability or other purposes."
Marketing Pilgrim: Canonical URL Tag
Duplicate content has long been an issue for search engines and marketers alike. Search engines want to avoid cluttering results with copies of the same text while marketers and website owners often need (or create, whether or not they need them) several copies of the same text with different URLs on their sites for usability or other purposes."
Marketing Pilgrim: Canonical URL Tag
January game console sales defy gravity
"In January, Microsoft's U.S. Xbox 360 sales increased 34 percent and Nintendo saw sales of its market-leading Wii console jump 148 percent over the same month a year ago, according to NPD Group figures released this afternoon. Sony, however, saw its third consecutive month of lower PlayStation 3 sales, compared with the year earlier."
Seattle Times Newspaper Blog:
Seattle Times Newspaper Blog:
Rules of Engagement: Users Are Spending More Time On MySpace
"We’ve dug a little deeper into today’s latest set of Comscore data. As we noted earlier today, Facebook continues to show tremendous growth, and may well catch up to MySpace in terms of U.S. unique visitors by 2010. But another interesting trend, and one that is important to advertisers, are the increases in engagement both networks have seen over the past year - a metric that MySpace has been building a firm lead in."
TechCrunch:
TechCrunch:
Thursday, February 12, 2009
Google To Syndicate Search Box On Mobile Web
"With its new initiative to let mobile carriers and publishers embed Google search boxes on their sites, the Internet giant takes another step toward extending its search dominance to the mobile Web.
Through Google's AdSense for mobile search program, mobile publishers and wireless operators and handset makers can use Google to power search and share in revenue from text ads that appear near results formatted for mobile phones."
MediaPost Publications
Through Google's AdSense for mobile search program, mobile publishers and wireless operators and handset makers can use Google to power search and share in revenue from text ads that appear near results formatted for mobile phones."
MediaPost Publications
Monday, February 09, 2009
Official Google Blog: Eye-tracking studies: more than meets the eye
"Imagine that you need a refresher on how to tie a tie. So, you decide to type [how to tie a tie] into the Google search box. Which of these results would you choose?"
Official Google Blog:
Official Google Blog:
How To Geocode An Address & Optimize Location Pages
"Local businesses often display maps of their locations on their sites, but not a lot has been said about how to best create those pages for good usability and search engine optimization. This article will describe how to geocode addresses, use them to create dynamic maps for a local website while simultaneously optimizing those map/location pages."
Search Engine Land:
Search Engine Land:
Color Study Looks at Effects of Red and Blue
"Trying to improve your performance at work or write that novel? Maybe it’s time to consider the color of your walls or your computer screen."
- remember to think about this with websites...
NYTimes.com:
- remember to think about this with websites...
NYTimes.com:
Friday, February 06, 2009
News Corp Loses $6.4 Billion MySpace Revenue Flat
"Newspapers and traditional media are bleeding profits and jobs. It’s one of the hardest hit sectors, so it’s not as if they couldn’t see this coming. But News Corp’s CEO Rupert Murdoch says it’s even worse than he thought. The company just announced they are writing off $8.4 billion of losses."
Marketing Pilgrim:
Marketing Pilgrim:
5 Reasons Why Facebook + OpenID is Good News
"Facebook has joined the OpenID Foundation, something that many OpenID advocates have hoped would happen for some time. The two systems of logging in to distributed websites, OpenID and Facebook Connect, have been characterized as rivals - OpenID being the high-minded but socially awkward one who doesn't get invited to parties despite being a really good person and Facebook Connect being the rich preppy popular kid from the 80's movie who's a bully but is good at sports."
ReadWriteWeb
ReadWriteWeb
New Google App Gives Abusers Too Much Latitude
"The watchdog group Privacy International is sounding an alarm about Google's new phone tracking system, Latitude.
'As it stands right now, Latitude could be a gift to stalkers, prying employers, jealous partners and obsessive friends,' Simon Davies, director of Privacy International, said in a new report."
MediaPost Publications
'As it stands right now, Latitude could be a gift to stalkers, prying employers, jealous partners and obsessive friends,' Simon Davies, director of Privacy International, said in a new report."
MediaPost Publications
Thursday, February 05, 2009
Wednesday, February 04, 2009
Measuring success in SEO and Social Media by determining ROI, Analytics, Metrics up front
"When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side as well. (A couple times it was even my fault! Ooops, my bad! ). It is important to understand that not providing metrics and/or reporting or being able to measure certain aspects of your job and/or client work is going to have a negative effect on your overall performance."
Tony Adam SEO Blog:
Tony Adam SEO Blog:
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
"Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns?
Need key statistics or metrics that will help you make strategic decisions to refine your social media programs?
Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online?"
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
Need key statistics or metrics that will help you make strategic decisions to refine your social media programs?
Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online?"
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
Fake Social Media Profiles: The Biggest Online Threat of 2009?
"ReadWriteWeb reports that security firm Aladdin released their Annual Threat Report today, one of the biggest online identity theft threats of 2009 will be fake social media profiles. I don’t expect that to surprise any of Marketing Pilgrim’s readers, I do, however, expect it to come as a surprise to most of our clients and the less “Web savvy.”"
Marketing Pilgrim:
Marketing Pilgrim:
Tuesday, February 03, 2009
Yahoo PR Head Jill Nash to Depart the Company
"Jill Nash, Yahoo’s chief communications officer, has told CEO Carol Bartz and other Yahoo staff this afternoon that she is leaving the company.
Yahoo has not made Nash’s resignation official, but is likely to do so quickly as Bartz tries to stanch incessant leaks (like this one; see below!).
In any case, sources said Nash does not appear to have any definite plans to move to another company immediately, so the reasons for her departure are unclear."
Kara Swisher | BoomTown | AllThingsD
Yahoo has not made Nash’s resignation official, but is likely to do so quickly as Bartz tries to stanch incessant leaks (like this one; see below!).
In any case, sources said Nash does not appear to have any definite plans to move to another company immediately, so the reasons for her departure are unclear."
Kara Swisher | BoomTown | AllThingsD
T-Mobile Plans More G Phones for 2009
"T-Mobile has announced, albeit in a pretty vague manner, that they will be introducing more G phones in the “coming weeks and months”. With that kind of clarity on delivery dates I am sure that most folks will be holding off on their iPhone and BlackBerry purchases for sure.
T-Mobile is indeed motivated to get these Google Android devices on the market because they still lag behind other carriers in adding new customers. The company added 621,000 new subscribers which was down a bit from the prior quarter of 691,000 and pretty far off the same period numbers from 2007 which were 951,000."
Marketing Pilgrim
T-Mobile is indeed motivated to get these Google Android devices on the market because they still lag behind other carriers in adding new customers. The company added 621,000 new subscribers which was down a bit from the prior quarter of 691,000 and pretty far off the same period numbers from 2007 which were 951,000."
Marketing Pilgrim
This Google May Harm Your Computer
"Check out Compete's 2008 trends for Exhibit A, slide 5 in particular. Google's users are two and a half times as loyal as Yahoo's, and they're about five times as loyal as the users of Live Search, Ask.com, and AOL. When Google's on the fritz, it's like when your favorite TV news network suffers an outage when they're airing the weather. Sure, you could check out 10 other networks, but enough people will probably think, 'Ehh, I'll look out the window.'"
MediaPost Publications - Search Insider
MediaPost Publications - Search Insider
Monday, February 02, 2009
50 Social Sites That Every Business Needs a Presence on
"If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more.
Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees."
Inside CRM:
Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees."
Inside CRM:
ORM : How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours
"In case you missed the news, Olympic superstar Michael Phelps was caught on camera smoking cannabis from a bong."
Marketing Pilgrim
Marketing Pilgrim
Facebook's Plan to Amp Up Ad Revenue
"NEW YORK (AdAge.com) -- Think Facebook's 15 minutes are just about up? Well, one in five web users in the world is saying otherwise. Facebook lured 222 million unique visitors in December, according to ComScore, twice as many as MySpace, and it has been growing at a more than 10% rate each month since September."
Advertising Age - Digital
Advertising Age - Digital
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