Thursday, March 31, 2011

Google’s +1 A Potential Boon To Paid Search Marketers

As a fundamental matter, as a consumer-user, I must first have a Google Profile to participate in +1. If not, I’ll be asked to sign up and alerted that my pluses are public and so on.
To digress for a moment, there are three consumer experiences around +1:
  1. No Google account or not signed in
  2. Google account, signed in, but no Google Profile
  3. Google Profile holder
Those with Google Profiles can “plus” things; everyone else cannot. The next level down, Google account holders who are signed in will see all the +1′s and personalized “recommendations” even though they cannot add their own pluses without a Google Profile. It will look very much like Social Search does today. Finally, those not signed in or without a Google account will see aggregated +1 data but no personalized information: e.g., 10 users +1′d this (page or ad).

Google’s +1 A Potential Boon To Paid Search Marketers

Wednesday, March 30, 2011

Introducing Google Commerce Search 3.0

Commerce Search, Google for Business

Introducing the +1 Button

google search, social signals in google search, rating search results

Thursday, March 24, 2011

Google begins testing Google Music internally

Google has begun testing Google Music internally, a sign that the much anticipated service is nearly ready to launch.
Employees at the online behemoth have begun a process commonly referred to in Silicon Valley as dogfooding, in which employees try out a new service or product, music industry sources told CNET.

Two weeks ago someone writing at the XDA Developers forum claimed to have accidentally discovered Google Music after installing the Honeycomb version of the Android operating system on a phone. Turns out, that was indeed a working version of the service, the music industry insiders said, adding that the final version could be much different.

Google begins testing Google Music internally | Media Maverick - CNET News

Wednesday, March 23, 2011

Full Historical Timeline

One of the most important aspects when starting a website is its SEO strategy, and the way the site is designed and maintained. The less attention that is spent on the search engine optimization, the less visible it will be when the search engines index it. There was a time when people didn’t have search engines to worry about, or rather, to help them in the hunt for their favorite topic or subject. In the beginning, you had to know the exact word to get the results you wanted. Even if you slightly deviated from that word, you would end up not finding what you were looking for. Of course search engines became more and more advanced, and now their speed is unmatched if compared to older incarnations.

Search Engine Facts: Full Historical Timeline… | Bit Rebels

Brief Cartoon History of Social Networking 1930-2011

PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011

Tuesday, March 22, 2011

Bing Local Search

Planning a trip? With Bing's new attractions pages you can find everything you're looking for in one spot. Bing pulls together details on top city attractions like the Space Needle or the Smithsonian so you can quickly find the information you’re looking for. Everything you need to plan your excursion - including reviews, events and photos - are now in one place. To ensure you have up-to-the-minute information, we are teaming closely with leading content providers including Frommers, TripAdvisor, WCities and Zvents.

Bing Bing Feature Update: Discover city attractions before you go - Search Blog - Site Blogs - Bing Community

Page Speed for Chrome, and in 40 languages!

Page Speed for Chrome retains the same core features as the Firefox add-on. In addition, there are two major improvements appearing in this version first. We’ve improved scoring and suggestion ordering to help web developers focus on higher-potential optimizations first. Plus, because making the web faster is a global initiative, Page Speed now supports displaying localized rule results in 40 languages! These improvements are part of the Page Speed SDK, so they will also appear in the next release of our Firefox add-on as well.

If your site serves different content based on the browser’s user agent, you now have a good method for page performance analysis as seen by different browsers, with Page Speed coverage for Firefox and Chrome through the extensions, and Internet Explorer via, which integrates the Page Speed SDK.

Official Google Webmaster Central Blog: Page Speed for Chrome, and in 40 languages!

International SEO - How should I handle localized content?

Country level domains, international search engines, international SEO, multi-national microsites

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Monday, March 21, 2011

Ad Industry Addresses Online Privacy in New Ethics Code

Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.
An ethics code is nothing new for the advertising and marketing industries, but never before has social media and online privacy been at the forefront as it is here, with the latest “Principles and Practices of Advertising.”

Ad Industry Addresses Online Privacy in New Ethics Code
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Tuesday, March 15, 2011

Is HTML validation necessary for ranking?

seo, ranking, html validation
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how to hack video screens on times square

hacking, wireless, video, times square
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Friday, March 11, 2011

Google Gives Users Site Control

With the click of a button, Google users can now blacklist any Web site from all future search results -- and, perhaps unknowingly, help the search giant differentiate "good" sites from "bad." "The search engine is now showing an option ... to let users block a particular domain in the future," eWeek reports. It's all "part of the company's evolving push to give its 1 billion-plus searchers more control."
What's more, according to Google: "While we're not currently using the domains people block as a signal in ranking, we'll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future."
"Chillingly for fans of the ‘free Web,' that's a statement which suggests Google might yet further refine its search function to effectively whitewash its search results," writes The Register. "Will those of us who don't work for Google be able to see which sites people block most often?" Forbes asks. Not so much, as a Google spokesman explains: "We don't currently have any plans to publish this data."

MediaPost Publications Google Gives Users Site Control 03/11/2011
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Baby Boomers - Neglected by Marketers

A lot of boomers say, “We’re about a lot more than health conditions and retirement plans. There’s a lot more going on in our lives.” Yet that’s the only advertising they really see focused on them. And it’s sort of like, “Well, what about the other 80% of my life? Two minutes of my day are spent swallowing a pill for a chronic condition and after that, I’m just a person who needs to buy clothes and cars and shoes and homes and all sorts of other things.”
They’re not being messaged to and they don’t see themselves in those messages.
Baby Boomers: Neglected by Marketers - eMarketer
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Google & Bing Have Whitelists

Matt Cutts explained that there is no global whitelist but for some algorithms that have a negative impact on a site in Google’s search results, Google may make an exception for individual sites. But didn’t Matt tell us there is no whitelist for the Farmer update?
That is true, Google currently doesn’t have a way to whitelist a site for the Farmer/Panda update. It does not mean that Google won’t add an exception/whitelist for the Panda release but currently they do not.
Google and Bing explained that not all algorithms are 100% perfect and thus require these exception lists.

Google & Bing Have Whitelists – “Exception Lists” For Some Algorithm Signals
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Wednesday, March 09, 2011

Adjective Power - Neuromarketing

While we can likely all agree that “applewood-smoked bacon” is more enticing than than plain old “bacon,” most of us don’t run restaurants. Still, we can learn from what those food establishments have found to be effective. When it makes sense, enhance the impact of your descriptive copy with carefully chosen adjectives. I’ll offer my own variation on Wansink’s categories of modifiers:
  • Vivid – “Freshly-cracked” is much more compelling than “fresh.”
  • Sensory – Terms like “hickory-smoked,” “brick oven fired,” “oven-crisped,” etc. engage the reader’s senses.
  • Emotional/Nostalgic – “Aged Vermont cheddar” evokes images of crusty New England dairymen rather than Kraft mega-plants.
  • Specific – “Wild Alaskan” attached to a salmon description immediately enhances it with visions of vigorous, healthy fish swimming in pristine, unpolluted streams, whatever the reality may be.
  • Branded – Attaching desirable brand names to a description can boost sales. I’m sure it hasn’t been cheap for restaurants to offer “Jack Daniels” barbecue items, but their continued menu presence suggests such branding more than pays for itself.

Adjective Power | Neuromarketing
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Rockfish launches new Brand Ventures division

Rockfish Blog - Rockfish launches new Brand Ventures division
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Tuesday, March 08, 2011

Hacking Facebook Privacy

Hacking FaceBook Privacy
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DEFCON 18: Pwned By The Owner: What Happens When You Steal a Hackers Com...

never steal a hackers computer
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Chrome's new Settings interface

google.. web browser.. chrome.. features
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Manipulating Google Suggest Results

Google Suggest is a Reputation Management Nightmare at times. A number of companies have been hit and hurt by results that show up with “Company Name + Scam” for example. The problem with those results is that when users see the suggestion, they are immediately tempted to click on them, as opposed to their original query. In fact, google have been sued in France successfully and forced to remove some negative suggest results .
Manipulating Google Suggest Results – An Alternative Theory
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Saturday, March 05, 2011

Life Settlement - Agent's Sales Journal

Forty-four percent of agents believe there is a potential for additional income from life settlements over the next 12 months — and industry experts overwhelmingly agree. Although 2010 sales were notably sluggish because of reduced capital entering the market and rising life expectancy numbers, the industry appears poised for greater interest from investors over the next 12 months.

Life Settlement Broker Clark Hogan, managing director at Opulen Capital, said he is tremendously optimistic about 2011 sales.

“There will be strong buying activity occurring and increasing volume and speed in Q1 and Q2 [of this year],” Hogan said. “This is experiential, as far as we’re concerned. We have seen an uptick in portfolio trades … and we have seen significantly increased [life settlement] purchases, or at least significant offers.”

Could 2011 be the Year of the Life Settlement? - Life Settlement - Agent's Sales Journal
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The Truth About Life Settlement

The media has offered conflicting views about life settlements—some stories say they are a great option for seniors but others say settlements are shady deals. To cut through the confusion, life settlement clients might do well to refer to those famous words of Mark Twain, who said, The reports of my death are greatly exaggerated.” Seniors could use the same sentiment to describe the life settlements market. Here are the most common myths about the market, along with the facts.

Travis Rickman's blog | Opulen Capital
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Friday, March 04, 2011

Why your companies website isn't doing well in search

Our goal is to return highly relevant results for every query. Search results are returned from our search index. Our search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to our ranking algorithms, can cause URLs to change position in search results, and possibly, though less likely, be removed.
We understand that these changes can be confusing. If your site is well-linked from others on the web, it's likely that we'll add it again during our next crawl. While we can't guarantee that any page will consistently appear in our index or appear with a particular rank, our Webmaster Guidelines offer helpful tips for maintaining a crawler-friendly site. Following these recommendations should increase the likelihood that your site will show up consistently in our search results.
If your site isn't appearing in Google search results, or it's performing more poorly than it once did, check out these steps to identify and fix potential causes of the problem.

My site isn't doing well in search
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