Thursday, August 18, 2011

Check out the new

Search Experiments - How-To-Guide

Running Your Own Experiment
When running your own experiment, you need two sets of numbers:
Your traffic information when you are only in organic
Your traffic information when you are in both
This is a very easy experiment to run, just follow these simple steps:
Find a term you rank number one in the organic results
Add that keyword as an exact match negative in your paid search account
Benchmark the results over a week of time
Buy that same keyword for a week
Click through rates for your paid traffic
Organic referrals
Conversion rates

Enhanced by Zemanta

Wednesday, August 03, 2011

PubCon Paradise 2012 : Honolulu Hawaii #PubCon

PubCon, the premier optimization and new media conference, is pleased to announce PubCon Paradise 2012 inTwitter for more news sunny Honolulu, Hawaii, which will take place in February and feature a full day of PubCon Masters Group search and social media training.

Mark your 2012 calendars now for PubCon Hawaii 2012, which will take place February 13 - 15, featuring the world's top new media and optimization speakers, keynotes and sessions, along with PubCon's famous networking and party opportunities set in a tropical wonderland.
What better way to spend Valentine's Day than in Hawaii for PubCon Paradise 2012, the perfect opportunity for a romantic getaway before, during and after a top-quality leading-edge conference. PubCon's fair prices make bringing family along for a Hawaiian getaway more affordable than ever.

Set to speak at PubCon Paradise 2012 are iCrossing vice president of strategy Rob Garner, ObsidianEdge co-founder and vice president of search services Scott Polk, Pole Position Marketing president Stoney deGeyter, founder and owner Roger Montii, SEM International international managing director Michael Bonfils, Rockfish senior manager of content strategy, search and social Steve Plunkett, co-founderPrashant Puri, , Dream Systems Media president Matt Siltala, TastyPlacement chief executive Michael David, BlitzLocal chief executive Dennis Yu, Boost Search Marketing managing partner Craig Paddock, chief executive Kristine Schachinger, Raven Internet Marketing Tools product manager Jon Henshaw and product marketing managerTaylor Pratt, SearchRank chief executive David Wallace, Zorz president Keith Posehn, Obsidian Edge director of search services Sarah Carling, Barefoor Proximity director of search marketing Brian MacDonald, WrightIMC chief executive and co-founder Tony Wright, marketing consultant Laura Lippay, Karner Blue Marketing chief strategist and president Rebecca Murtagh, SEOmoz director of customer acquisition Joanna Lord, KeyRelevance president Christine Churchill, Planet Chiropractic president and founder Michael Dorausch, Search Commander Inc. chief executive and president Scott Hendison, Eightfold Logic founder Richard Zwicky, and Tradebit Inc. founder and chief executive Ralf Schwoebel.

PubCon Paradise 2012 In Honolulu Hawaii | PubCon Official Website:
Enhanced by Zemanta

Qualitative Vs Quantitative Research

Enhanced by Zemanta

Tuesday, August 02, 2011

How The New ‘Protecting Children’ Bill Puts You At Risk

Last Thursday the U.S. House of Representatives passed a bill that makes the online activity of every American available to police and attorneys upon request under the guise of protecting children from pornography.
The Republican-majority sponsored bill is called the Protecting Children From Internet Pornographers Act of 2011.
Read it, read the ZDnet article below, then.. find your representation for the bill. 

How The New ‘Protecting Children’ Bill Puts You At Risk | ZDNet
Enhanced by Zemanta