Monday, June 28, 2010

Brand Monitoring, Social Analytics, Social Insights

"Social data is overwhelming. � More customers, buyers, and consumers are creating content everywhere they go. �Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening. ��Earlier this year, I made clear investments in researching the Social CRM space and Mobile Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. �So what do I see happening next? �Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time."

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