Monday, November 09, 2009

SEO is Voodoo? C'mon man, really..

SEO is Voodoo? SEO is a boondoggle? SEO isn't Rocket Science? SEO is Dead?


SEO is the methodical, logical approach to using the language and criteria of the search engine itself to modify ranking of items within the query range, by modifying said items.

- that's my definition in it's purest form.

It can apply to Itunes (SEO 4 podcasts), AOL 1.0 bulletin board postings (1994-ish), PDFs in Google, .jpgs in Google Images, etc.. Yes even Bing!, Yahoo! Directory and of course, DMOZ. Graphic Designers, (image names!!!!), music searches, YouTube video searches, google video searches, even #SXSW Panel pitches - ( .. DOH!), Online reputation management, Press Releases, (writing, pitching, distribution), print advertising (think ALT tags on print ad with few words), and so many, many other things... including Social Media. (Social Media Networking, Social Media Bookmarking and Social Media Management)

Simple Concept: (random wiki entry) The history of the alphabet begins in Ancient Egypt, more than a millennium into the history of writing. The first pure alphabet emerged around 2000 BCE to represent the language of Semitic workers in Egypt.

Ok. someone wanted someone else to be able to get information, and have it be clearly understood.
they created an alphabet.

these alphabet pieces (let's call them letters...or characters), they gather together to form concepts called words.

These words are used to "label" things or maybe we can just call them "tags", or labels if you'd like..

The problem is different people "label" or "tag" or "name" things differently depending on where they are. Maybe everyone could agree to use the same word, for the same thing, if that ever happens, we can call them "microformats".

So a feline animal called a "cat" could correctly indenitifed as "cat" kitty" "pussycat" "el gato" "le chat"

So "Cat" could be correctly identified by MANY terms, all correct based upon where the person was standing or speaking from.

So somehow, someone, somewhere came up with this thing called a database, a way to match this thing up with that thing because no one person is going to remember all this and be available to everyone when they need to reference, update or delete information. (i.e. extinct life species)

wiki defines as: Databases are software-based "containers" that is structure to collect and store information so it can be retrieved, added to, updated or removed in an automatic fashion.

YOUR brain was trained in database archetecture. Remember these?

Simple Relational Database:
Cat is to ____ (Dog)
As Mouse is to ___ (Cat)

or maybe you just remember....

When you type in "Voodoo" in Google.
First is a company that makes Personal Computers for Game Playing.
Second is the listing for a religion, a band, some aircraft songs, etc..

SEO tip #2:
The first result is SEO. the second result is information

the third result is another "relevant result" - Historical and practical information on Vodoun, its panteon, and its rituals, from

What is VooDoo?

Today over 60 million people practice Vodun worldwide. Religions similar to Vodun can be found in South America where they are called Umbanda, Quimbanda or Candomble.

Today, there are two virtually unrelated forms of the religion:

An actual religion, Vodun practiced in Benin, Dominican Republic, Ghana, Haiti, Togo and various centers in the US - largely where Haitian refuges have settled.
An evil, imaginary religion, which we will call Voodoo. It has been created for Hollywood movies, complete with violence, bizarre rituals, etc. It does not exist in reality.

SEO is an evil, imaginary religion, which we will call "Organic Search Engine Optimization". It has been created by programmers for Fortune 500 companies and the Forbes 400 to change what is listed in Google, Yahoo!, Bing and other search engines. It has been created for Hollywood movies, complete with violence, bizarre rituals, etc. It does not exist in reality.

Soo.. today not only has someone perpetuated a myth created for hollywood movies about someone's religion, they have compared it to my career, which works for my clients everyday to provide targeted website traffic on qualified search terms that convert and generate ROI.

shame on you MediaPost and the "Voodoo Insider"

If you liked this article please inform the "Witch Doctor" @steveplunkett

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