CNET News.com: "For two hours Tuesday, New York's always-noisy Times Square could become one of the easiest spots in the world to find a friend.
Boost Mobile, a so-called mobile virtual-network operator owned by Sprint Nextel, will offer a two-hour demonstration of buddy-tracking technology created by a start-up called Loopt. The start-up, founded by two Stanford University graduates while they were still students, is the latest to offer a mobile-tracking system that enables people to do things like get a bead on friends' whereabouts.
It certainly won't be the last. For nearly a decade, technology visionaries have talked of a day when people would be able to use their cell phones to get directions, track their friends, keep tabs on their kids or simply find the nearest coffee shop. Now those services are finally starting to take trickle into the marketplace.
'The most common text message that people send is, 'Where are you?'' said Mark Jacobstein, executive vice president of corporate development for Loopt, which is partnering with mobile operators to offer a mix of social networking and so-called location-based services. 'So the ability to automate that becomes a really valuable service.'"
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