Tuesday, June 06, 2006

Study: Web is the No. 1 media

CNET News.com: "Web media is the dominant at-work media and No. 2 in the home, according to a new report from the Online Publishers Association.
The Web also ranked as the No. 1 daytime media.
A research project, conducted by Ball State University's Center for Media Design, tracked the media use of 350 people every 15 seconds. The subjects represented each gender, about equally, across three age groups: 18 to 34, 35 to 49 and 50-plus. The people were monitored by another person for approximately 13 hours, or 80 percent of their waking day.
'Someone actually came into their homes and workplaces and had a handheld computer, every 15 seconds registering their media consumption and life activities,' Pam Horan, president of the Online Publishers Association (OPA), told CNET News.com."

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