Out of the box, Google Analytics is really powerful. It's amazing how much awesome data we have at our fingertips by just implementing a couple of lines of code across our entire site. Having worked in an agency setting for a number of years now, I'm fortunate to have overseen hundreds of various web sites' Google Analytics implementations. And while no business' analytics needs are the same, I've found there are a few must-have customizations that can be applied across almost any GA implementation.
Analytics Blog: Must-Have Analytics Customizations for Any Busines...: The following is a guest post by Mike Pantoliano , a web marketing consultant at Distilled in Seattle. Out of the box, Google Analytics...
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