They may not be glamorous, but coupons drive a huge amount of the social-media buzz behind packaged-goods brands. Now digital agency Rockfish Interactive is looking to make it easier for brands to put their own coupons into that digital conversation everywhere from blogs to Facebook using a do-it-yourself coupon creation and analytics engine called Coupon Factory.
The tool, which Rockfish Chief Marketing Officer Dave Knox likens to Google AdWords for digital couponing, allows marketers to create their own digital, print-at-home coupons or fully digital versions that can be scanned from a smartphone at checkout or loaded directly into a shopper loyalty account.
The initiative comes from Rockfish Labs, the new-business incubator of the agency, based in Rogers, Ark., with offices in or near Dallas, San Francisco and Cincinnati.
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