Online reputation management is all about managing “image”, sometimes quite literally.
In one of my recent engagements, I worked with a model who was concerned about her Google Image Search results. Many of the top pictures of her were unflattering and outdated — potentially costing her work. We crafted an online reputation management campaign that:
- Pushed up flattering new images.
- Suppressed negative images.
- Actually removed some of the worst offenders from Google’s index.
- Fixed our client’s Wikipedia page.
- Increased our client’s site usability.
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