Thursday, February 03, 2011

Rockfish named Digital Agency of Record

Having only a digital agency, he said, "more than anything reflects efficiency of spend. We don't have a huge marketing budget. You have to pick your strategies and tactics."
He turned to Rockfish mainly to create digital and social-media marketing for the playing-card brands, Mr. Kruep said. But he's also hoping the agency's efforts to serve as an incubator for digital start-ups may help USPC build a digital-gaming business of its own.

Playing Card Marketer Aims to Adapt for Digital Age - Advertising Age - News
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