The Google AdWords ecosystem is a $20 billion+ market which quite literally drives trillions of Dollars in commerce. In spite of its great success, many marketers have not grasped its power yet. Some have ignored it. Thousands of advertisers have tried and failed.
Given that advertisers are already spending over $20 billion a year on the ads, it is not as easy to break into as it once was. Competition is entrenched, with well optimized campaigns the provide the profits needed to fuel further distribution and growth. And quality scores have the house (aka Google) competing against new advertisers who are looking for cheap clicks.
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