Sunday, September 26, 2010

Online media to get uniform data

"THE $2 billion online media market moves a step closer to a standardised measure of internet traffic today as it seeks to give surety to advertisers starved of uniform data.

A single way to measure internet use is expected to be in place in the second half of next year, says the industry body that is calling for expressions of interest from research companies.

Interactive Advertising Bureau chief executive Paul Fisher said the winning bid for the three-year contract would be announced in the first half of next year."

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