However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. Luckily, there are tools available – both free and paid – to help streamline and simplify the listening process."
Wednesday, August 11, 2010
Social Media Monitoring Tools Comparison Guide
"Monitoring social media outlets (i.e. blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas, increase visibility online, establish thought leadership, provide value to their online communities and become familiar with how target audiences interact online.
However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. Luckily, there are tools available – both free and paid – to help streamline and simplify the listening process."
However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. Luckily, there are tools available – both free and paid – to help streamline and simplify the listening process."
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