SEO - Optimize EVERYTHING!

"'Digital Asset Optimization' - Search affects every part of every job for every client, are you offering all the SEO services or leaving money on the table? - Steve Plunkett, M/C/C Inc. Pr, podcasts, images, blogs, social Media, Video, PDFs, what digital assets are you forgetting to utilize that could bring your client business.
Questions Answered:
What is a list of EVERYTHING I can optimize for search?
What are ways to grow my client's business and increase their presence in search?
I'm working with an ad agency, what else can i do for them?
i'm sub contractor for Pr Firm, how can i make more money with them?
I am in-house SEO for Fortune 500, what am i missing?"

SXSW 2011 PanelPicker - SEO - Optimize EVERYTHING!