Having a strategy doesn’t make you social

"Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.� Totally.

But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.� I can create a blogging strategy for your company and tell you exactly what to do, but that still doesn’t mean you’ll have a successful blog.� You still have to follow-through.

Having a strategy isn’t enough, you still have to BE social.� You still have to WANT to connect with your customers."

Having a strategy doesn’t make you social