Friday, August 20, 2010

comScore Takes Closer Look At Search

"More than a few ruffled feathers and changes in what defines a search prompted comScore to release a new metric Monday called 'Explicit Core Search,' along with the July 2010 search market report. So, the data firm will report two versions of monthly search engine query stats, a change resulting from an increase in non-traditional searches. In a blog post comScore's Cameron Meierhoefer defines the metric as 'user engagement with a search service with the intent to retrieve search results.' The Core Search report will include a breakout that highlights Explicit Core Search. It will not include contextually-driven searches."

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