You Don't Own Social Media. They do.

"When I see people really think about social media and business, they always ask the question, “Who owns social media?” �This question has a lot of answers. �Some people argue marketing. �Other people argue PR. �I’ve even seen it be argued that HR owns social media. �At the end of the day, most people agree that no single department in a company owns social media, and it’s up to the everyone to use it correctly to promote and serve the busineses purposes.

That’s positive, wonderful and unfortunately idealistic thinking. When I look at the question, I tend to turn it around on itself. I think about who really owns social media, and when I boil it down, the answer is always a corporation."
You Don't Own Social Media. They do. | Social Media Today