Thursday, July 01, 2010

Where Location-Based Social Networks Should Go Next

"Location-based social networks are currently enjoying a great deal of attention, and companies are rushing to get in on new services like checkins and geo-location. But before we all jump on the bandwagon, we need to ask ourselves what we really want to accomplish with social media.

While location is a major part of navigation and mapping services like Google Maps, social networking’s real purpose is to get users to create, share and communicate. Adding location data to social networks can enhance these experiences, but it is not the end goal."

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