Tuesday, July 06, 2010

Ways B2B Search Marketing Differs from B2C

"In the consumer world, billions of branding dollars are spent to create a sense of familiarity not just with a product but also with a brand. Even if we’ve never bought a product before, there’s a good chance that we have some idea of the competitive landscape within the product category. If we were looking to make a purchase for ourselves, I would venture to say there are very few things we would consider buying where we wouldn’t even know the name of the product. Yet, this is an every day occurrence in the B2B world. Often, we’re asked to make informed purchase decisions about products and services that we never even heard of yesterday."

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