Tuesday, July 06, 2010

Searching For Facebook's Future In Ad Targeting

"Facebook has long debated with reporters and bloggers, contending that the social network does not match or track search keywords and search terms to advertisements on the site. Nor does it target ads based on behavior, it says. In recent years I've kept an eye on anything that remotely resembles technology that would allow the site to serve up and match ads based on search terms, but those who support Facebook media relations insist the site's algorithms do not make the match. Well, maybe not today, anyway."

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