Tuesday, July 06, 2010

How Social Media is Saving Old Media

"Social Media Augments Old Media

Let’s face it – old media is irreplaceable. For example, consider a business that wants to launch a press release about its latest innovative product. While social media offers some fantastic ways of promoting the press release on the internet, it cannot replace the old school way of issuing press releases.

Social media has transformed the way PR agencies operate in today’s modern age of Web 2.0. Communication happens at lightning speeds over the internet and offers an unparallel reach to massive audiences. You create a press release, publish it online and then spread the word about it through leading social media sites such as Twitter and Facebook.

While old media had a limited audience, social media has taken it to an altogether unprecedented reach."

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