Wednesday, July 28, 2010

Help Employees Talk About Your Brand Online

"For many brand managers, employees’ actions online remain a daunting, untamed frontier. The brand’s consistent, controlled message to consumers melds with internal messaging and individuals’ stories when employees take to the social web.

The cautionary tales of the social web’s early days — stories of indiscretion, mixed signals and poor communication — have led to an increase in strict policies and careful monitoring of employee social media activities in many cases. But lately, a few savvy brands have changed their internal position about employees’ activities on the social web."
HOW TO: Help Employees Talk About Your Brand Online

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