Monday, June 28, 2010

Why Info-Rich Ads Help Local Businesses Generate Leads

"In today’s changing media environment, local businesses are looking for new ways to reach the consumer. In addition to placing ads in traditional outlets like the print Yellow Pages—which still have significant consumer reach—local businesses are increasingly adding websites and social networking pages, online videos, iPhone and iPad apps and other popular advertising tools to their marketing strategies. Their hope is that by taking advantage of new digital and mobile offerings, they’ll be able to reach new customers, generate leads and stay ahead of competitors who are slower to adapt."

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