Thursday, June 17, 2010

How To Combine Brand & SEO

"Whilst we can't know exactly what aspects Google's algorithms will reward, it's not difficult to see brand factors becoming increasingly influential in search results, both directly and indirectly. Schmidt may be talking about a level of authority that the brand possesses, so is therefore trusted as an 'editor', but there may be something else going on, too."

How To Combine Brand & SEO | SEO Book.com

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