"Whether you’re looking for a pair of shoes, advice on health or a PR agency, there is now massive choice on the web. The original concept of the internet was as a tool to empower ordinary people to gain access to knowledge and share it with others. Sir Tim Berners-Lee’s vision of his invention, the world wide web, was to connect humanity. And then came Google."
Web 3.0, Social Media and the Paradox of Choice
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