Thursday, May 20, 2010

Video SEO Opportunities With Google’s Recent Makeover

"Earlier this month, Google rolled out its redesigned search engine results page (SERP) with a new menu of search-refinement options on the left-hand rail. The recent modifications to Google’s logo and search results pages serve as big changes for a company whose design hasn’t changed much in years. Simply put: It’s a big deal. Google continues, however, to keep it clean and straightforward. The streamlined feel and functionality of Google’s SERP redesign presents great opportunities for marketers. While each of the categorical changes deserve the consideration of search marketers in general, video search in particular may benefit from these opportunities and provide marketers a chance to separate their brands from the pack."

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