Friday, May 14, 2010

B2B Social Media Case Study

"Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK."
B2B Social Media Case Study: Marketing Survey | Social Media B2B

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