"Even though there are now a plenitude of enterprise social media success stories, we know that driving home the business necessity of social media in the board room can be a daunting task.
We turned to five people — Steve Rubel, Jade Bailey, Adam Brown, Angela LoSasso and Brad Nelson — intimately familiar with the�Why? enterprise challenge to give us tips on how they go about getting executives on board."
Social Enterprise: 5 Tips for Getting Execs on Board
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