Monday, April 26, 2010

Google’s Usability Fixation Reveals Local Ranking Factors

"Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local search. Here are ten.

Further background: In 2005, Google began introducing various factors in calculating a Quality Score which can impact PPC ad rankings and minimum bid amounts. As details of some of the factors involved were emerging, a few of us could see that Google was likely using similar Quality Scores as part of ranking webpages for organic search rankings."

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