Friday, May 01, 2009

How Twitter Can Drive Your Bottom Line

"So, how many people are using Twitter? According to Compete data, 14 million people visited in March, a 76% increase from February and a whopping 14 times more than March last year. And this doesn't count the twitterati who rely on software apps like TweetDeck or Seesmic. The site already attracts more people than Ticketmaster, WSJ and LinkedIn, and the term 'Twitter' had more queries than 'American idol' and 'IRS' across the top search engines last month. Like its social media predecessors, Twitter has captured the attention of consumers -- and marketers have to play catch-up once again."

MediaPost Publications

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