Friday, April 24, 2009

'Us Weekly' Sells Facebook Fan Page Ad to State Farm

"Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network website, as well as a first for a company's fan page."

- at what point do we realize we are selling adspace on a free account with no SLA?

Advertising Age - MediaWorks

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