Thursday, April 23, 2009

Measuring Success After The Click

"Avinash Kaushik speculates that Bounce Rate might be the sexiest Web metric ever. Scott Brinker has a whole blog dedicated to post-click marketing. I believe it was Craig MacDonald at Covario who said bad landing pages are where good leads go to die. And I've been quoted as saying (categorically, no less) that the single most important thing we can do for the client happens after the search click."

MediaPost Publications by @outofmygord

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