Friday, April 24, 2009

How To Overhype Your Search Engine

Talks the upcoming Wolram|Alpha launch and the mistakes they've made around PR. Historical notes about Powerset and a mysterious plug for Blekko. "You know when you eat or drink something, and it feels just right in your mouth? That’s mouthfeel. I realized this week that search engines have mouthfeel, too. It’s an intangible thing where they just feel right or not. When I search on Google, it just feels right. On Yahoo, sort of. On Live Search, there’s no mouth feel"

read more | digg story

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