Wednesday, April 22, 2009

Are Shortened URL Services Sustainable For SEO And Social Traffic?

"as the use of short URLs has become mainstream, and will not likely be going away any time soon, marketers should be asking themselves if services based on a third-party domain offer a sustainable long-term approach for driving traffic through social networks, reaping search benefits filtering through to their own domains.

Here are some issues marketers should be aware of when programmatically utilizing a short URL service on a third-party domain:"

MediaPost Publications - Search Insider @robgarner

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