Thursday, April 30, 2009

10 Tips Marketers Can Learn From the Swine Flu CDC Response

"Marketers consistently pick up their best lessons in times of crisis. We think differently about ROI. We act more intuitively. We become more agile and flexible. We 'sense and respond.' We really don't have much of a choice but to act and not allow yesterday's rules to justify complacency."

Advertising Age - Digital

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