Wednesday, March 11, 2009

Google Takes Mystery Out Of BT, Gives Consumers A Say In What They See

"Google will unveil new privacy measures today that will give consumers more control over behavioral targeting.
Now, when Google serves banner ads on outside publishers' sites, the ads will include links that provide more information explaining why they were served. Clicking through will lead to details about the company's behavioral advertising program, which categorizes consumers as interested in particular types of goods or services based on the sites they visited."

MediaPost Publications

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