"Historically, we have thought of the 'gamer' as a male between the ages of 10 and 24. But industry experts know that this demo has been changing for quite some time, especially in the area of casual games, which are easily accessible, often free and not necessarily time-consuming. According to a report from the Casual Games Association, a significant portion of the 150 million users worldwide are women over 30: 'What that suggests rather clearly is that casual games have succeeded in expanding the overall electronic games market, creating greater gender balance than could ever be achieved by the first-person shooter and massively popular multi-player PC and console games.'"
MediaPost Publications - They Don't Just Play Games In Real Life - 08/22/2008:
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