Monday, October 16, 2006

What MTV says about Google-YouTube marriage

CNET "A recent Google collaboration with MTV Networks may have offered a window into what the combination of Google's online advertising network and YouTube's content will look like.
Google began distributing clips from MTV Networks over its AdSense advertising network in August, in what Jennifer Feikin, Google's director of video and multimedia search partnerships, said at the time was the first, but not the last, syndication deal of its kind.
'It's an amped-up form of AdSense,' Feikin said. 'We really have high hopes for this test, and we will look to roll the model out to other content providers.' "

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