Advertising Age: "NEW YORK (AdAge.com) -- Sportsbook.com doesn't want the news of a recent robbery in Vegas to stay in Vegas. A Sportsbook.com billboard flaunted $100,000 cash to advertise contests on the company's website.
The online casino and sports betting establishment erected a billboard on Sept. 1 in order to promote four $100,000 contests that are running throughout the fall. As part of the gimmick, the company placed $100,000 in one-dollar bills in a Plexiglas box and assigned security guards to guard the cash.
It was a stunt begging for trouble. And trouble, it found. At about 3 a.m. Pacific time today, while an armed guard took a ten- to 15-minute break, someone successfully broke into the box and made off with an undisclosed amount of cash. "
No comments:
Post a Comment