Thursday, September 07, 2006

Attempted $100,000 Heist on Vegas Billboard

Advertising Age: "NEW YORK ( -- doesn't want the news of a recent robbery in Vegas to stay in Vegas. A billboard flaunted $100,000 cash to advertise contests on the company's website.

The online casino and sports betting establishment erected a billboard on Sept. 1 in order to promote four $100,000 contests that are running throughout the fall. As part of the gimmick, the company placed $100,000 in one-dollar bills in a Plexiglas box and assigned security guards to guard the cash.

It was a stunt begging for trouble. And trouble, it found. At about 3 a.m. Pacific time today, while an armed guard took a ten- to 15-minute break, someone successfully broke into the box and made off with an undisclosed amount of cash. "

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