Tuesday, February 21, 2006

News Corp. Goal: Make MySpace Safer for Teens

WSJ.com : "When News Corp. bought the social-networking Web site MySpace.com last July, the media company got two surprises, one good and one bad.
The good part: The site, where teens and twenty-somethings post pages about themselves and communicate with friends, already was popular, but it suddenly took off. In the last six months of 2005, MySpace's monthly traffic nearly doubled to 36 million users, making it the eighth-most-visited Web site in January, according to comScore Media Metrix. News Corp. Chairman Rupert Murdoch declared it the centerpiece of his new Internet strategy of attracting a large audience in a bid to bypass portals such as Yahoo Inc. and Microsoft Corp.'s MSN in advertising revenue.
The bad part: MySpace has become the focus of criticism from authorities, teachers and parents that children are exposed to risqué content and are preyed upon by sexual predators who meet them on the site. Such episodes aren't unique to MySpace, but the site stands out because of its size -- 54 million registered users, with about 19% of monthly users under 17, according to comScore."

No comments: