Wednesday, September 21, 2005

Classifieds dominate local ads growth online

CNET "Online local ad spending in the U.S. is expected to see steady growth in 2005, but will be dominated by classifieds, a new study has shown.
Local ad sales on the Net will rise 26 percent to $3.2 billion in 2005, according to a JupiterResearch report released Wednesday. The rest of the decade should see 11 percent compound annual growth, up to $5.3 billion. Approximately 70 percent of that revenue will come from classifieds.
'Outside of classifieds, local ad spending online remains relatively immature,' JupiterResearch analyst David Card said in a statement. For online publishers and networks, better opportunities lie in national advertisers that target local audiences rather than local businesses, Card said. "

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