Wednesday, July 13, 2005

The Brand and the Brain:What science is telling us about consumer behavior

Guest Columnist: TalentZoo.com
What science is telling us about consumer behavior
: "Recently a team at the Baylor College of Medicine in Texas studied the brain scans of 67 individuals who were asked to do blind taste tests of Coca-Cola and Pepsi. Participants were split virtually 50/50 over which soft drink tasted better. But when the same people were tested again and told which brand of soft drink they were drinking, 75% said they preferred Coca-Cola."

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