What can a blog do for your company?
thought leadership
industry news source
customer interaction
faster news circulation
access to and visibility with journalists
search engine optimization
When you decide which is most important you can evlauate the features of each platform.
If you want fast search engine visibility and thought leadership, a platform like Myst will work well.
If customer interaction and comment is the major goal a platform like Wordpress or Typepad is good.
Blog platforms:
Blogger.com
Wordpress
MSN Spaces
Low cost
Type pad
Blogsite (Myst)"
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