Wednesday, April 26, 2006
What Will It Take For a Web Hang SiteTo Be the Next No. 1?
Because the MySpace business story couldn't be simpler or more spectacular -- two friends start it in 2003 and 24 months later it's bought by News Corp. for $580 million -- there are now dozens of start-ups trying to do to MySpace what MySpace did to the first big social-networking site, Friendster. (Buyouts are being made all the time, like the $102 million Viacom said it will spend for Xfire, a gaming site.)
Hundreds of business books and untold thousands of hours of consultants' time have been devoted to advice on how to make these sorts of industry 'disruptions' happen. Many are a combination of deft strategizing, shameless copying, wishful thinking -- and some grasping at straws.
Always curious about how entrepreneurs approach the chessboard of competition, I found four MySpace pretenders and asked each the same question: If there is going to be the next MySpace, why is it going to be you? The question is necessary because to the casual observer, most of these sites look the same."
CP+B, VW Try the Shock Treatment
Trembling, but seemingly unhurt, outside the accident scene, one shaken-up passenger quivers as she looks at the crashed car and expresses her shock. The spot, for the Volkswagen Jetta, is one of two that broke the week of April 10 and feature jarring, visceral scenes of car crashes to emphasize the message, 'Safe happens.'"
A Dunkin' Donuts ad for coffee addicts. By Seth Stevenson
Search-Ad Behavorial Data Can Lift Sales
Monday, April 24, 2006
Corporate search needs to heed workers, Google exec says
Known across the globe for consumer search, Google has sizable ambitions to serve business customers as well. Last week, the company introduced two search appliances aimed at corporations and gave details of third-party partnerships for technology to search specialized document types.
Speaking at the Search Engine Meeting conference here Monday, Dave Girouard, general manager of Google's enterprise search business, diagnosed why the corporate search market is dwarfed by the consumer search market by roughly a factor of 10.
Because consumers can easily switch search engines, there is a great deal of 'Darwinism' among Web search vendors, he said, meaning that those who are most successful at meeting people's needs are the ones that survive. "
IAC appoints new Ask.com CEO
'Jim is one of the most respected leaders in the search industry, having been principally responsible every day for the turnaround of the Ask product and brand over the past several years,' IAC President and COO Doug Lebda said in a statement. Lanzone joined Ask (formerly Ask Jeeves) in 2001 as vice president of product management. Previously, he served for five years at eTour, an early cost-per-lead and information retrieval Web service that Ask Jeeves bought in 2001."
Surf to Your Heart's Delight
Administrative Law Judge John Spooner reached his decision in the case of Toquir Choudhri, a 14-year veteran of the New York Department of Education who had been accused of ignoring supervisors who told him to stop browsing the Internet at work.
The ruling came after Mayor Michael Bloomberg fired a worker in the city's legislative office in Albany earlier this year after he saw the man playing a game of solitaire on his computer.
In his decision, Spooner wrote: 'It should be observed that the internet has become the modern equivalent of a telephone or a daily newspaper, providing a combination of communication and information that most employees use as frequently in their personal lives as for their work.'
He added: 'For this reason, city agencies permit workers to use a telephone for personal calls, so long as this does not interfere with their overall work performance. Many agencies apply the same standard to the use of the internet for personal purposes.'
Spooner dispensed the lightest possible punishment on Choudhri, a reprimand, after a search of Choudhri's computer files revealed he had visited several news and travel sites.
Martin Druyan, Choudhri's lawyer, called the ruling 'very reasonable.'"
WebSideStory launches latest site search software
The software also lets e-commerce companies automate their submissions to shopping search engines without having to manually submit individual items or create custom applications. WebSideStory Search 4.0 also makes it easy for Webmasters to alert Google's Web crawlers when they have Web pages that require more frequent indexing in Google's search engine, the company said. "
L.A. Times pulls columnist's blog over fake names
The Times learned of Michael Hiltzik's multiple identities from another blogger, Patrick Frey, who was slammed by the columnist under a pseudonym. Frey, author of the Patterico's Pontifications blog , traced the writer back to Hiltzik's computer.
In 1999, Hiltzik won a Pulitzer Prize at the Times with Chuck Philips for a series exposing corruption in the music industry.
Hiltzik's spat with Frey marked the latest salvo in the battle between bloggers and the mainstream media who they accuse of arrogance and bias under the guise of objectivity.
In a statement, the Times said: 'Hiltzik admitted Thursday that he posted items on the paper's Web site, and on other Web sites, under names other than his own.' "
Friday, April 21, 2006
Apple argues for blogger records
Although a lower court ruled last year that Apple should be able to gain access to electronic records of the enthusiast sites, a three-judge appeals panel in the State of California Court of Appeal, Sixth Appellate District, peppered Apple's lawyer with questions. The judges wanted to know whether the information at issue represented a genuine trade secret as well as whether journalists' right to protect their sources outweigh Apple's right to protect its trade secrets."
Gonzales calls for mandatory Web labeling law
A mandatory rating system will 'prevent people from inadvertently stumbling across pornographic images on the Internet,' Attorney General Alberto Gonzales said at an event in Alexandria, Va. "
Thursday, April 20, 2006
Google Travel?
Google has posted a job opening for a senior account executive for a travel vertical based in Chicago on the job listings site of Mediabistro. 'Your main responsibility is to drive new business revenue growth with our Fortune 1,000 advertisers in a specified vertical in one or more regions,' the ad says.
'Now, let us consider the content. Google could work with any number of content partners, but could also include travel selections from its Google Video inventory,' the ZDNet article says. 'These selections could be integrated with destination guides, and even with keyword searches entered into Google Travel searches.'
The article suggests that online travel site Orbitz, based in Chicago, could be the online travel agency partner for Google. "
Google beats estimates; sees profits, revenue rise
Online ad spending reaches record level in 2005
Keyword search ads led the sector, representing 41 percent market share and $5.1 billion in revenue, followed by total display advertising, with 34 percent market share and $4.3 billion in revenue, and classified advertising with 17 percent market share and $2.1 billion in revenue."
Judge OKs Google ad settlement
Wednesday, April 19, 2006
Yahoo busy with new initiatives
Yahoo is considering offering a wireless Internet access service, and has launched a beta test of its Web-based e-mail for AT&T customers and cranked up the performance on its Yahoo Mail beta.
The TechCrunch blog reported on the potential Wi-Fi service Wednesday. A screenshot on the site "suggests that Yahoo's new messenger product (with voice over Internet Protocol capability) will be able to access certain Wi-Fi networks and allow IMing and VoIP calls," the site said.
"Now when you are on the move to the places that you go most--airports, hotels, coffee shops--you can stop twiddling your thumbs and start communicating via instant message with the people you care about most...all for free," the screenshot says.
A premium service with unrestricted access would be available for $7.95 a month, or users could pay $2.95 for two hours under a pay-as-you-go plan, the screenshot says.
Social Networking's Gold Rush
Those fears could still turn out to be valid. The sky hasn't fallen yet, though. So with each passing month, investors, big media companies, and advertisers are being forced to seriously consider whether social networking sites can have a viable long-term business model. Whether or not there's a future for social networking, players that are high on the sector's prospects, or simply don't want to miss out on its potential, are pouring in serious money (see BW, 4/10/06, 'Socializing for Dollars').
HOT PROPERTIES. These days, new deals are made almost daily. Facebook, a site for college and high-school students, plans to announce Apr. 19 that it has raised $25 million in its latest round of funding from venture-capital firms. That same day, Rupert Murdoch's News Corp. (NWS ), is expected to announce that it is taking a minority stake in SimplyHired, a job-hunting site with a strong social-networking component.(Murdoch jumped into the sector last year with the acquisition of MySpace, the leading social-networking site with a large number of teenage and young adult users.) Meanwhile, on Apr. 17, social-networking site Visible Path said it raised $17 million in venture capital (see BW Online, 04/18/06, 'MySpace For the Office'). "
MySpace for the Office
Now a startup called Visible Path is hoping to harness the popularity of Web-networking to create a tool for businesses. The closely held company in Foster City, Calif., has just raised $17 million in a second round of venture-capital funding, BusinessWeek Online has learned. The fund includes $10 million from Menlo Ventures, $5 million from Kleiner Perkins, and $2 million from Integral Capital Partners, according to Visible Path CEO Antony Brydon. The deal will be formally announced in the coming days.
Visible Path isn't the first social networking site to target Corporate America. LinkedIn also courts the business and professional market (see BW Online, 04/10/06, 'How LinkedIn Broke Through'). The hope is that social networking will follow the trend of other communications, such as e-mail and instant messaging, which got a foothold among tech-savvy youngsters before gaining traction in business. "
Kids outsmart Web filters
A teacher eventually spotted the social network on the screen in front of 'Ryan,' a fictitious name for a real student attending school in Phoenix, Ore., a small town with a population of about 5,000. The teacher flagged the activity for the school's technology expert, who then followed Ryan's tracks online through the school network.
Ryan had apparently set up a so-called Web proxy from his home computer so that when he was at school, he could direct requests for banned sites like MySpace through a Web address at home, thereby tricking the school's filter. (Web, or CGI, proxies can be Web sites or applications that allow users to access other sites through them.)
'I eventually tracked down the (Internet Protocol) address, so that it doesn't work for him anymore,' said Don Wolff, tech coordinator in the Phoenix-Talent School District, adding that Ryan didn't face disciplinary action. 'It's against our acceptable-use policy, but he's not going to quit trying, (and this way) we can keep learning.'"
Google unveils enterprise Search Appliance
Tuesday, April 18, 2006
Yahoo meets analyst expectations
Net income, including $71 million of stock compensation expense, was $160 million, or 11 cents a share, recorded under a new fair-value method. That compares with a year-ago figure of $138 million, or 9 cents per share, under the fair-value method--or $205 million, or 14 cents a share, recorded under the old intrinsic-value method--and when Yahoo had $6 million of stock compensation expense, the company said.
Yahoo adopted new accounting rules this year that require all companies to record stock compensation expense at fair value in the income statement. Previously, Yahoo only recorded the intrinsic value of awards, if any, in the income statement and disclosed stock compensation expense on a fair-value basis in the footnotes to the financial statements. Yahoo has not restated previously announced results."
Click fraud rate lower than expected-
The Click Fraud Index shows that the overall industry-wide average click fraud rate is 13.7 percent. The click fraud rate at top tier search engines, like Google and Yahoo, is even less at 12.1 percent, the data show. The rate rises to 21.3 percent at Tier 2 search providers and 29.8 percent at Tier 3 search companies, according to the Index.
The Click Fraud Index monitors and reports on data collected by the Click Fraud Network, a free service advertisers can use to track their online ad campaigns. Click Forensics, which hosts the service, also sells pay-per-click validation services and licenses technology to advertisers.
Click fraud can occur when a Web site publisher clicks on ads on its site to drive up its revenue or when an advertiser clicks on a rival's ads to deplete its ad budget, either manually or by software bots in click farms. There is disagreement and uncertainty in the industry as to how big of a problem it really is. "
Monkey Bites - Domain Name swiping?
As the user GoatMonkey2112 (no relation) points out, he performed a little test of his own design at GoDaddy.com. He went to the domain registrar's site, found an available domain name, added it to his cart, and then cancelled his shopping cart. He returned the next day to find the domain name parked, and thus available only by paying an inflated fee.
Disreputable hosting providers are nothing new. Some people have reported having their domains swiped within minutes of searching at other registrars. However, GoDaddy is one of the larger domain name registrars, offering multiple hosting packages and maintaining a high-visibility television advertising campaign."
Marketers told to keep steadfast watch on blogs
But analysts warn that marketers need to approach this typically user-generated content with care.
According to researchers at PQ Media, advertising spending on blogs, RSS and podcasts will reach nearly $50 million this year. As user-generated content matures, it is predicted to account for more than $750 million of advertising cash by 2010.
Analyst house JupiterResearch tells marketing professionals to keep their eye on blogs, where opinions that can harm brands can be easily and quickly circulated.
JupiterResearch also notes that because so few of us actually make our opinions known online, those who do--typically, young men--are exerting a disproportionate influence across the blogosphere.
About 23 percent of Europeans make their opinions known through blogs, said the analyst house. JupiterResearch advises businesses to use 'buzz monitoring tools' to see how widely the thoughts of disgruntled customers have spread. "
- finally they catch up...
How to Form a MySpace Watch
To investigate, you can search for your city or ZIP code on your state's online registry. Note: Nevada, Oregon, Rhode Island, Vermont and Washington, D.C., don't currently provide this information online. For a list with links, visit the website of Prevent Abuse Now, or the National Sex Offender Registry.
Once you have a list of names, you can go to MySpace.com to search for them. You need to be a member in order to do this. An option enables you to narrow down common names you may be searching for by ZIP code.
Additionally, the monitoring service myspaceWatch.com makes it easy to monitor the MySpace activities of your teenager, as well as up to four others, for $6 a month.
If you're generally interested in the emerging genre of MySpace-linked crime, a couple of blogs have sprouted up to track down and post the MySpace profiles and other public websites of sex offenders and murderers currently in the news.
MyCrimeSpace and The Dead Kids of MySpace both read like a veritable Who's Who of putatively perverted sickos on the social-networking site, as well as places like Blogger.com -- even though the crimes are often unrelated to the individuals' online activities."
Read More @ Wired News
MySpace Faces a Perp Problem
A 22-year-old man in San Francisco comes off as a typical college student on MySpace, professing a love for beat poetry, nature and obscure coffee house bands. His profile doesn't mention that he's a convicted child molester.
Wired News ran the names of randomly selected registered sex offenders in San Francisco and neighboring Sonoma County through MySpace's user search engine, and turned up no fewer than five men whose self-reported names, photographs, ages, astrological signs, locations and (in two instances) heights matched those of profiles on the state's online sex offender registry.
In two additional cases, the information posted on MySpace was sufficient to suggest a probable but not certain match. Repeated e-mails to all seven men through MySpace were not answered.
None of the men appeared to have minors listed on their MySpace friends list.
Assuming the profiles are authentic, the easily verified presence of registered sex offenders in the online community highlights the difficulties MySpace faces as it seeks to clean up its content and public image, while maintaining the flexibility and privacy that has drawn more than 70 million users to its website."
Magazines Shape Up for Digital Future
Is This Dodge 'Fairy' Commercial Actually Hate Speech in Disguise?
Macho brand
Fact No. 2: Dodge is marketing its new Caliber subcompact as a tough little car, as opposed to sissy little Civics, Corollas and the like. This comports with Dodge's long-cultivated macho image, as exemplified by the grunting, Aerosmith heavy-metal music tag punctuating every spot.
Fact No. 3 is that one of the introductory commercials from BBDO, Detroit, features the juxtaposition of a burly tough guy and his Doberman with a sweater-draped girlie man who is walking four little lap dogs. Fact No. 4 is that the only line of dialogue in the commercial is the burly dude exclaiming, 'Silly little fairy!' "
Monday, April 17, 2006
Dirk for MVP - Blog Maverick - www.blogmaverick.com _
A team loses last years MVP of the NBA.
Then it loses its 2nd leading scorer to a division rival.
Its coach is in his first year as an NBA coach.
The team is successful in turning its approach to the game around 180 degrees from offense first, to defense first.
Four of its top 8 players are injured for weeks or months at a time.
This isnt a team of 4 all stars.
This isnt a team of 2 all stars, like the teams in the standings ahead of it.
this is a team of 1 All Star.
This is a team that most sportswriters picked to be in the bottom half of the playoff hunt with some saying they would barely make the playoffs and could fall out with injuries. This is a team that no sportswriter I can think of, predicted would win anywhere near 60 games. This is a team that has clearly exceeded the expectations of everyone who follows the game. "
Cops Walk the Cyberbeat in MySpace
Google teams with Sony for 'Da Vinci' promotion
Beginning Monday at 1pm EDT, Google will release one Da Vinci Code style puzzle or riddle each day through May 11th and the last puzzle for finalists on May 19, the worldwide release date of the film.
While other Internet giants, such as America Online, have typically used synergies with parent companies or other partners to create media promotions of this nature, this marks a significant move for Google.
According to Google spokeswoman Eileen Rodriguez, this is the first time Google has ever done a cross-promotional venture tied to the film industry.
The film adaptation of 'The Da Vinci Code,' based on Dan Brown's best-selling historical-mystery novel, could give Google access to an entirely new base of users.
Participants must enter the contest through the Da Vinci Code Quest on Google Web site, and they must have a Google Gmail account and Google Homepage. "
Hackers give proprietary programmers run for their money
Problem is, at that time, you couldn't. There was no software, method or boot loader that would allow Mac users to run Microsoft's operating system on the cool, sleek Apple hardware.
Putting money where his mouth is, Colin Nederkoorn put up US$100, set up a website (www.onmac.net), urged others to donate money, and launched an open-source software coding contest.
Ever since its inception in late January to the award of the prize in mid-March, over $13,000 was raised. Giving a new meaning to Internet advertising, the list of all donors, both individuals and corporate, was published on the web, some including links to their blogs or company websites. "
Kaboodle gets funding
Thursday, April 13, 2006
EarthLink plans another Wi-Fi bid with Google
EarthLink Chief Executive Garry Betty said the companies haven't determined which city to pursue. The next proposal will differ from the one they submitted to San Francisco in that it will be sustained mostly by paid subscriptions, he said. In San Francisco, residents will pay about $20 a month for a fast premium service and pay nothing for basic service that includes ads. The cost of that project is expected to be about $15 million. "
Google U.K. doodle contest
'At Google, we like to reflect the ever changing world of our users through the logo designs on our home page. These 'doodles' celebrate different people, events or special dates and, until now, have been designed by our original Doodler, 28-year-old Dennis Hwang,' the Web site says.
'The 'Doodle 4 Google - My Britain' competition asks young people across the U.K. to design a doodle that represents what it means to be British today. The winning doodle, which will be displayed on the Google UK home page for a day, will be seen by around 18 million people.' "
GoDaddy As The Potential Catalyst For A New IPO Bubble
from the fits-the-billing... dept
We've had a few stories lately about the IPO market -- and whether or not it was really opening up. Back when Google went public in 2004, there was a lot of talk about how it would open up the IPO market for tech companies again... but that turned out to be wrong. In retrospect, it isn't hard to see why. Google is clearly a special case for the market -- and could have gone public successfully no matter what the rest of the IPO environment was. To really open up the market again, there would need to be a lower profile, but still well known, company to successfully hit the market. While there has been some talk about how slow the tech IPO market has been there certainly have been some companies going public. Unfortunately, many of them seemed pretty questionable. "
Google Launches Google Calendar
In development for 'several months,' the service initially will be integrated with Google's Gmail e-mail service, according to Carl Sjogereen, a Google product manager. (Go here to read what Harry McCracken, PC World's editor in chief, thinks of the new service.)
Bloggers have been speculating about Google's possible entry into the calendar space for more than a year, and some believe that the search engine giant's involvement could spur a flurry of Web calendar development.
'I sure as hell hope they do it,' wrote Yahoo engineer Jeremy Zawodny in a February blog posting last year. 'There's been so little innovation in the world of on-line calendars these last few years. Perhaps Google getting into the act would finally change that.' "
Thursday Thirteen
1. Carl Cox MegaMix
2. Time is on my side - Rolling stones
3. Play with Fire - Rolling Stones
4. Satisfaction - Rolling Stones
5. Transitions with John Digweed - John Digweed Podcast
6. Velvet - Dj Tandu
7. Fiji - Atlantis
8. Point Zero - Matt Darey
9. Mental Hopscotch - Missing Persons
10. Today - smashing pumpkins
11. Sleeping Beauty - A Perfect Circle
12. Go - Andy Hunter
13. A.D.I.D.A.S. - Korn
Ukrainian Vodka Giant Enters Thriving U.S. Market
Soyuz-Victan is positioning its SV Supreme grand against Grey Goose and Chopin in the U.S.
U.S. is top priority
S-V, the world's No. 3 vodka producer, is positioning its SV Supreme brand to compete with the likes of Grey Goose and Chopin in the still-hot super-premium vodka sector. The marketer is also planning to expand into Asia and Western Europe, but the thriving market for high-end vodkas here makes the U.S. its top priority, according to U.S. Sales Manager Mark McKethan. "
Wednesday, April 12, 2006
Alleged NASA hacker to hear fate next month
Gary McKinnon appeared in court in London on Wednesday, in the latest stage in a protracted legal process. His defense has argued that he should not be extradited, as he could be tried under the tough antiterrorism laws in the U.S., sent to Guantanamo Bay and imprisoned for up to 60 years.
On Wednesday, the prosecution produced an unsigned note from the U.S. Embassy, which they claimed was a guarantee that McKinnon would not be tried under Military Order No. 1, which allows suspected terrorists to be tried under military law.
However, the defense argued that the note was not signed and therefore not binding. The defense called Clive Stafford-Smith, a U.S. lawyer who has defended Guantanamo Bay inmates, as a witness. Stafford-Smith argued that the note would not prevent McKinnon from being treated as a terrorist.
'(U.S. President Bush) has a very strong view that he has legislative authority that is not trammeled by the legislature,' Stafford-Smith said. "
Microsoft reveals answer to Google Scholar
The release is available in Australia, Germany, Italy, Japan, Spain and the United Kingdom, as well as in the United States, and is positioned as an alternative to Google Scholar or SciFinder Scholar.
Academic Search indexes library-subscribed content and supports OpenURL, the library standard currently used for linking to subscription-based content. In order for Academic Search to work, libraries or research facilities must provide Microsoft with information on their OpenURL link resolver, a vendor that creates and manages the customized links to content. Academic search can then provide the researcher with direct access links to the full text materials, based on their institutions' subscriptions.
The expected sorting and citation-compiling features common to academic-journal searching are included. Researchers can control the amount of immediate information that comes up in search results in a variety of ways. Search results link directly to full articles from the publisher, if the user is researching from an institution that subscribes to that publishers' content. "
Google patent points to voice search
Patent No. 7027987, of which Google is the assignee, concerns 'a voice interface for search engines. Through the use of a language model, phonetic dictionary and acoustic models, a server generates an n-best hypothesis list or word graph.'
Though the patent was published Tuesday, the application was originally filed in February 2001, indicating that Google has had the project in the works for some time.
A demo of something called Google Voice Search has been up on Google Labs, Google's pre-beta-test site, for well over a year.
Craig Silverstein, the director of technology at Google, said in a 2004 interview, that the company envisioned voice interface to aid in everything from driving directions to finding groceries in a supermarket. "
Webby Awards hit ripe old age of 10
The awards--which have seen the Internet rise, fall and rise again with the birth of Web 2.0--will be presented June 12 at a ceremony in New York City hosted by comedian Rob Corddry of 'The Daily Show with Jon Stewart.' Winners will be officially revealed May 9.
Awards will be granted in 65 categories, including activism, banking and bill paying, celebrity/fan, humor, personal Web site, science and more.
'Whether you call it 'Web 2.0' or nothing at all, this year's nominees reflect how consumers are taking the lead and reshaping the Web to make it even more vital, useful and meaningful,' said Webby Awards Executive Director David-Michel Davies. "
- NOTE: Be sure and check out the WebAward - a bit more of a serious competition and less of a popularity contest.
Tuesday, April 11, 2006
The MySpace Economy
Like mega-sites eBay and Google before it, MySpace is creating its own economic ecosystem, populated by small businesses that do everything from helping users decorate their profiles to creating tools that let advertisers target MySpace users.
It's unlikely, though, that the MySpace spinoffs approach a fraction of the revenue News Corp. is generating from the site itself. Even though some mainstream advertisers have expressed reservations about participating in MySpace's wild, just-about-anything-goes atmosphere, plenty are willing to get in front of the site's users, who have made it the second-most trafficked site on the internet, according to ComScore Networks. Analyst Richard Greenfield of Pali Research estimates that News Corp. sells $13 million in ad revenue each month."
Blogosphere suffers spam explosion
The editors of the technology and pop culture blog took down the comment option about two years ago. Back then, they wanted to put an end to abusive comments, personal attacks on the Boing Boing crew and some spam. Today, their reason for not bringing it back is simpler: an explosion in junk posts on blogs. "
MySpace reaching out to parents
Now the social networking site, along with other Net companies and child advocate groups, is trying to calm those parents about what their kids are doing online and what tools they have to deal with it.
On Tuesday, MySpace and other Fox-owned interactive media properties are expected to announce the hiring of a chief security officer, Hemanshu (Hemu) Nigam, a former Justice Department prosecutor who specialized in child exploitation cases. He will handle all education, safety, privacy and law enforcement programs for MySpace and other Fox properties.
MySpace has also hired more employees to handle security and customer care--roughly 100 people, or one-third of its workforce, scout out inappropriate content or underage members.
'Lots and lots of parents want their kids' profiles down,' said Parry Aftab, executive director of WiredSafety.org, a nonprofit organization that provides safety and health information. Aftab has worked for years with MySpace and other social networks to design safety guidelines. 'But we all need to take a breath and fashion solutions to address the real problem, which is how much information kids are putting online and who are they communicating with online.'"
McAfee unafraid of Microsoft security push
However, although Microsoft's late entry into the security application market does pose a threat to McAfee's business, company president Kevin Weiss told ZDNet Australia last week that security requires dedication and specialization.
'Security is hard--we have been doing this for 15 years. We have over 10 patents that are focused right at security. We think we have a pretty significant lead in what we are doing. Security is not something you do part-time,' Weiss said."
Monday, April 10, 2006
Whistle-Blower Outs NSA Spy Room
Mark Klein, a retired AT&T communications technician, submitted an affidavit in support of the EFF's lawsuit this week. That class action lawsuit, filed in federal court in San Francisco last January, alleges that AT&T violated federal and state laws by surreptitiously allowing the government to monitor phone and internet communications of AT&T customers without warrants.
On Wednesday, the EFF asked the court to issue an injunction prohibiting AT&T from continuing the alleged wiretapping, and filed a number of documents under seal, including three AT&T documents that purportedly explain how the wiretapping system works.
According to a statement released by Klein's attorney, an NSA agent showed up at the San Francisco switching center in 2002 to interview a management-level technician for a special job. In January 2003, Klein observed a new room being built adjacent to the room housing AT&T's #4ESS switching equipment, which is responsible for routing long distance and international calls.
'I learned that the person whom the NSA interviewed for the secret job was the person working to install equipment in this room,' Klein wrote. 'The regular technician work force was not allowed in the room.'
Klein's job eventually included connecting internet circuits to a splitting cabinet that led to the secret room. During the course of that work, he learned from a co-worker that similar cabinets were being inst"
Google exploring new search technique
Ori Allon, a doctoral student at the University of South Wales, was recently hired by Google to continue developing his Orion search engine, according to a university representative.
'Ori is an employee of Google, but this is still a university project,' the representative noted, adding that Allon works out of the company's California office. "
Friday, April 07, 2006
Discovery comes to Google Earth
The rollout will begin with 10 U.S. landmarks. In the coming months, 50 more destinations around the world will be added. By the end of 2006, Discovery Communications and Google plan to include video and encyclopedic content from Discovery Atlas, a high-definition series focusing on more than 30 countries. The new service will be offered on the free version of Google Earth as well as on the premium-pay GPS versions of the Google service."
Europe's .eu domain available
Trademark holders and public bodies have been able to register their .eu domains since December in a 'sunrise' period. So far .eu registrar Eurid has received more than 300,000 applications for addresses with the domain. "
Another security hole found in IE
The error could be exploited to fake the address bar in a browser window, security monitoring company Secunia said in an advisory published on Tuesday. This tactic could be used in phishing scams that attempt to trick people into believing they are on a legitimate site, when in fact they are viewing a fraudulent Web page.
Phishing is a prevalent type of online scam that seeks to pilfer personal information from unsuspecting Internet users. The scams typically combine spam e-mail with fraudulent Web sites that appear to come from a trusted source, such as a credit card company or a bank.
The flaw exists because of an error in the way the Microsoft Web browser loads Web pages and Macromedia Flash animations, according to Secunia. The company rates the issue 'moderately critical' and has created a special Web page where users can test their Web browser to see if they are affected. "
Thursday, April 06, 2006
'ELLE GIRL' SHUTS PRINT EDITION, MOVES TO WEB ONLY
Redefining the strategy
"After running this magazine for the past five years and continually doing research on the teen market, Jack is totally redefining the strategy," said Anne L. Janas, a Hachette spokeswoman. "The print magazine is closing down but there will be increased investment online and in wireless. He believes that's where he needs to direct the primary investment of the company."
MSN suffers outage.
A message posted on the site read: 'The service is currently unavailable. Our team is working to restore service as quickly as possible. Please try your request again later.'
The reason for the outage was not disclosed. Calls to Microsoft, the site's parent company, were not immediately returned.
MSN is vying to cut into the massive lead in the search engine category held by Google. "
Republicans defeat Net neutrality proposal
By an 8-to-23 margin, the committee members rejected a Democratic-backed 'Net neutrality' amendment to a current piece of telecommunications legislation. The amendment had attracted support from companies including Amazon.com, eBay, Google, Microsoft and Yahoo, and their chief executives wrote a last-minute letter to the committee on Wednesday saying such a change to the legislation was 'critical.'
Before the vote, amendment sponsor Rep. Ed Markey, a Massachusetts Democrat, assailed his Republican colleagues. 'We're about to break with the entire history of the Internet,' Markey said. 'Everyone should understand that.' "