Tuesday, November 30, 2010

increasing my homes value for sale

Increasing my homes value for sale, What can HouseLogic do for me?
With content covering home improvement, maintenance, taxes, finance, insurance, and even ways you can get involved in and enrich your community, HouseLogic can help you increase and protect the value of your home by helping you make confident decisions.

Improve Your Homes Value, Today | HouseLogic

Monday, November 29, 2010

Google Adwords Tax Calculator

The Google AdWords ecosystem is a $20 billion+ market which quite literally drives trillions of Dollars in commerce. In spite of its great success, many marketers have not grasped its power yet. Some have ignored it. Thousands of advertisers have tried and failed.

Given that advertisers are already spending over $20 billion a year on the ads, it is not as easy to break into as it once was. Competition is entrenched, with well optimized campaigns the provide the profits needed to fuel further distribution and growth. And quality scores have the house (aka Google) competing against new advertisers who are looking for cheap clicks.

Google Adwords Tax Calculator - Avoid The AdWords Idiot Tax!

How can I get my business to become known online?

Google Places - Search Layout Experiments Continue

Whether Google is testing more on Thanksgiving or whether folks are searching more to avoid watching that football game with their relatives, I am not sure. But yesterday two readers of this blog sent me screenshots of different layouts involving Places search.

Google Places Search -Layout Experiments Continue | Understanding Google Maps & Local Search

Tuesday, November 23, 2010

7 web tools to detect useful insights and trends

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search Engine experts, because if this was possible, we would be able to predict the user behavior while searching. Even if modeling human behavior is almost impossible, by analyzing the search data we can get useful insights and trends.

7 web tools to detect useful insights and trends | Web SEO Analytics

One Million Acts of Green - Cisco Encourages Americans to “Give the Gift of Green” This Holiday Season

Cisco today announced expansion of its One Million Acts of Green® (OMAOG) initiative with a special promotion designed to encourage environmental action through technology. During this holiday season, people can send an Act of Green to anyone in their Facebook community in an eco-friendly way via Cisco’s newly launched Give the Gift of Green campaign. The new promotion allows users to dedicate their planet-friendly actions to friends by sending e-cards and posting completed acts to their own wall, driving environmental awareness and green living.

One Million Acts of Green - Cisco Encourages Americans to “Give the Gift of Green” This Holiday Season

Social Media Strategy or Content Strategy?

Social Media strategy is a term that gets thrown around a lot by people within the Marketing/PR field. For many it is seen as a sign of an “expert”, that they have the ability to construct a social media strategy. But what is a social media strategy really?

Social Media Strategy or Content Strategy? | IncSlingers

Marketing Content During the Customer Lifecycle

Content is the source of why search engines exist and therefore, essential for any discussion of SEO. Content is also the means through which brands engage customers on the social web through helpful information, resources, advertorial and even entertainment.

Online Marketing Blog

SEO is Undead Again (Profiles, Phrases, Entities, and Language Models)

how pages might be ranked by search engines.

A list of possible ranking signals:

-Number of times the keyword occurs in the URL.
-Number of times the keyword occurs in the document title.
-Number of words in the document title.
-Number of times the keyword occurs in meta fields – typically keyword list and description.
-Number of times keyword occurs in the first heading tag .
-Number of words in the first heading tag.
-Total number of times the keyword occurs in the document including title, meta, etc.
-Length of the document.

SEO is Undead Again (Profiles, Phrases, Entities, and Language Models)

Monday, November 22, 2010

10 Transformations in Social Media Monitoring — And What It Means for Businesses

Listening 2.0: Leveraging Social Intelligence to Drive Business Results, a white paper from Converseon describes the evolution of social media monitoring and how companies can find business value and drive success by infusing social intelligence into their operations.

10 Transformations in Social Media Monitoring — And What It Means for Businesses

5 Ways to Optimize Google Places for Local & Mobile Search Marketing

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local.

5 Ways to Optimize Google Places for Local & Mobile Search Marketing - Online Marketing Blog

Wednesday, November 17, 2010

Neuromarketing - Ads That Whisper to the Brain

Neuromarketing’s raison d’ĂȘtre derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers believe, traditional market research methods — like consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.

Neuromarketing - Ads That Whisper to the Brain - NYTimes.com

iMedia Top 25 Internet Marketers - Dave Knox of Rockfish

Procter & Gamble lost one of its brightest stars in September to Rockfish Interactive, which is one of the most recognized and fastest growing digital agencies in the world. Dave Knox, now the CMO of Rockfish, brings with him a wealth of experience and expertise from his seven years at P&G, most recently as the brand manager for global branded entertainment. In this role, he led the strategy for new business models in venture investment, digital media, and original content.

Previously, Knox served as P&G's corporate marketing brand manager for digital business strategy, responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. His team made the strategic choices on which digital brand building skills and innovations would be areas of focus for P&G.

Knox also recently co-founded The Brandery, a nonprofit, start-up company accelerator located in Cincinnati, Ohio. Its focus is to take entrepreneur's ideas and help turn them into successful, brand-driven start-ups.

iMedia 25: Dave Knox

DISCLAIMER: @DaveKnox is CMO of @rockfish and therefore one of my bosses... I am sooooo blessed!

Twitter’s Official Analytics Product Has Arrived

Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

BREAKING: Twitter’s Official Analytics Product Has Arrived

Tuesday, November 16, 2010

Google Creates “Source” Meta Tags To Help ID Original News Sources

With the amount of content published online seeming to expand dramatically every year, Google says it’s experimenting with two new meta tags that it hopes will help it identify the original sources of online content. They’re called syndication-source and original source and here’s a look at what they do and how publishers can use them.

What Is Syndication-Source?
Web sites that syndicate their content to others can use the syndication-source meta tag to give Google a signal that theirs is the one that should be included in Google News. In a perfect world, the tag will be used by both the site that syndicates its content, as well as the site that receives and publishes the syndicated content from another source. The tag looks like this:
meta name=”syndication-source” content=”http://www.somedomain.com/article1.html”
Google Creates “Source” Meta Tags To Help ID Original News Sources

Tuesday, November 09, 2010

The History of Internet Search and Google

"Before there could ever be SEO (Search Engine Optimization), there needed to be search engines to optimize for in the first place! After the massive amount of interest shown in my “How It Works: What Happens When You Search Google” post, I felt the following documentary would be a great segue into learning the historicity of Internet search and Google — thus, taking the “how Google works” concept one step further (and backward)."

Watch This Documentary: The History of Internet Search and Google | ZDNet:

Friday, November 05, 2010

The power of Google Instant, now in your pocket

Google Instant makes search faster by displaying not just predictions but actual search results as you type. This saves valuable time on a desktop browser, but wouldn’t it be great to have Google Instant on mobile devices, where each keystroke and page load is much slower and you frequently have just a moment to find the information you need?

Official Google Blog: The power of Google Instant, now in your pocket

Digital Innovation Partner Agency

Rockfish: "digital innovation partner"

At Rockfish, we are still experiencing rapid growth. The challenge for us moving forward is managing this growth while maintaining who we are.

We are not just a technology firm, though we have an amazing team of engineers that have built award-winning technologies like mywalmart.com.

We are not just an ad agency, though we were recently recognized by Ad Age as one of the top agencies in the world.

And we are not just a consultancy, though many companies count on us for their digital strategy and innovation.

We are all of those things and much, much more. We are a true, full-service business partner for digital innovation. And we’re here to help our clients revolutionize their communications, their brands, and most importantly, grow their businesses.

Monday, November 01, 2010

Facebook suspends app developers who sold user info

"Facebook has revealed that a data broker has been buying identifying Facebook user information from app developers, and as a result the social-networking powerhouse has placed some developers on a six-month suspension.

The announcement, which Facebook made Friday afternoon on its developer blog, comes on the heels of the revelation that many popular Facebook apps were transmitting user IDs--which can be used to look up a users' names and, in some cases, the names of the app user's friends--to at least 25 advertising and data firms."

How does Google handle special characters?

How Google Apps Work

How Search Works

Your Role in Search Engine Relevancy

"Google is all about relevancy. Their whole business model depends on it. They want to provide searchers with the most relevant and useful results, and provide the easiest and most efficient means for searchers to find the information they are seeking.

So it comes as a surprise to see widespread discussion criticising the quality of Google search results among search marketing professionals, talk of people getting up in arms because they can’t find the information they are looking for, mention of people having to resort to old-fashioned bookmarking to avoid losing track of that golden nugget of an article they found back in 2003."Your Role in Search Engine Relevancy | Calculate Marketing

Blekko, The “Slashtag” Search Engine, Goes Live

"Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” or create specialty search engines for any topic, along with new features the company hopes will improve relevancy."

Blekko, The “Slashtag” Search Engine, Goes Live