Thursday, April 20, 2006

Online ad spending reaches record level in 2005

CNET News.com: "The amount of money spent on Internet advertising in the U.S. rose by 30 percent last year to a record $12.5 billion, according to a report released on Thursday by advertising trade group the Interactive Advertising Bureau and independent auditor PricewaterhouseCoopers.
Keyword search ads led the sector, representing 41 percent market share and $5.1 billion in revenue, followed by total display advertising, with 34 percent market share and $4.3 billion in revenue, and classified advertising with 17 percent market share and $2.1 billion in revenue."

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