Social Media Patterns

"Social Media marketing can be likened to herding cats or catching greased pigs – there are so many sites, so many activities, and so many connections to be made. Where do we focus, and why? Can we manage social media marketing? �By developing processes, the marketer can more easily share the work across a team of individuals, make documented improvements over time, and help sell the work across to the C Suite.

SEOmoz | YOUmoz - Social Media Patterns


One bit of work that is �helpful in creating process is to understand the various parts of social media in terms of patterns. �I’ve heard it said that there are only 10 or so stories in the world – that all novels, plays, and movies somehow fit these prototypes. �The same is true for social media sites."