Wednesday, August 18, 2010

SEO 10-Minute Missing Page Audit

"Some of you know that I spend a lot of time behind the scenes here on Pro Q&A. One of the challenges of Q&A is that we often have to tackle complex problems in a very short amount of time – we might have 10-15 minutes to solve an issue like 'Why isn't my page showing up on Google?' with no access to internal data, server-side code, etc.

Of course, I'd never suggest you try to solve your own SEO problems in just 10 minutes, but it's amazing what you can do when you're forced to really make your time count. I'd like to share my 10-minute (give or take) process for solving one common SEO problem – finding a 'missing' page. You can actually apply it to a number of problems, including:

Finding out why a page isn't getting indexed
Discovering why a page isn't ranking
Determining if a page has been penalized
Spotting duplicate content problems
I'll break the 10 minutes down, minute by minute (give or take). The mini-clock on each item shows you the elapsed time, for real-time drama."

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